Advance Certificate Program Distance / Online Digital Marketing Courses Offered by NMIMS
Adwords, Analytics, Social Media the buzz words doing the rounds of every marketing managers office in todays time and age. Digital Marketing is not an option any more. Every brand worth their salt have realized the importance of Digital Marketing and have been heavily investing in this medium. Unlike traditional marketing, digital is an ever evolving field with its very own set of challenges.
The Advanced Certificate Program in Digital Marketing will help working professionals (especially those in traditional media) to gain a complete 360 degree knowledge in the digital marketing domain. The program is also ideal for individuals looking to kick-start their career in Digital Marketing. The program will help in acquiring the necessary skills and make them industry ready and well qualified to become an expert in the field of Digital Marketing.
Curriculum
Program Structure:
Term I
Introduction to Digital Marketing
Search Engine Optimization
Web Analytics
Adwords
Search Engine and Email Marketing
Social Media Marketing
Term II
Social Media Metrics
Mobile Marketing
Data Driven Marketing Strategy
Visual Social Marketing
Inbound Marketing
