Bachelor of Business Administration – Advertising & Marketing , Banking & Finance , Family Group

Semester 1 –

• Subject Title
• Microeconomics
• Business Mathematics and Statistics
• Basic Accounting
• Human Resource Management
• Communication Skills

Semester 2 –

• Subject Title
• Principles of Management
• Financial and Management Accounting
• Marketing Management
• Advanced Accounting
• Computer Application to Management

Semester 3 –

• Subject Title
• Banking
• Logistics and Supply Chain Management
• Indian Economy
• Rural Marketing
• Departmental Elective -1(Group A/B/C)

ELECTIVE

Advertisement & Marketing
(Group-A)

• 3rd Sem – Advertising Management
• 4th Sem – Sales and Distribution Management
• 5th Sem – Services Marketing
• 6th Sem – Social Media Marketing

Semester 4 –

• Research Methodology
• Compensation Management
• Commercial & Company Law
• Organization Behaviour
• Departmental Elective 2 (Group A/B/C)

Semester 5 –

• Subject Title
• Market Research
• Entrepreneurship Development
• Industrial Field Report
• Digital Marketing
• Departmental Elective 3 (Group A/B/C)

Semester 6 –

• Subject Title
• Corporate Strategy
• Financial Services and Markets
• Consumer Behavior
• Industrial Relations and Labor Laws
• Departmental Elective 4 (Group A/B/C)

ELECTIVE

Banking and Finance (Group-B

• 3rd Sem – Corporate Tax Planning
• 4th Sem – Security Analysis & Portfolio Management
• 5th Sem – Management of Financial Institutions
• 6th Sem – Derivatives & Risk management

Family Business
(Group-C)

• 3rd Sem – Basics of Family Managed Business
• 4th Sem – Succession Planning in Family Managed Business
• 5th Sem – New Enterprise Creation
• 6th Sem – Internationalization of Family Managed Business