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Bachelor of Business Administration – Advertising & Marketing , Banking & Finance , Family Group

About

A highly regarded professional degree called Bachelor’s in Business Administration is made to help students get the knowledge and abilities needed for management and business professions. The Distance and Career-Oriented BBA program at Chandigarh University trains students for a range of business and management careers.

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Curriculum

Semester 1 –

  • Subject Title
  • Microeconomics
  • Business Mathematics and Statistics
  • Basic Accounting
  • Human Resource Management
  • Communication Skills

Semester 2 –

  • Subject Title
  • Principles of Management
  • Financial and Management Accounting
  • Marketing Management
  • Advanced Accounting
  • Computer Application to Management

Semester 3 –

  • Subject Title
  • Banking
  • Logistics and Supply Chain Management
  • Indian Economy
  • Rural Marketing
  • Departmental Elective -1(Group A/B/C)

ELECTIVE

Advertisement & Marketing
(Group-A)

  • 3rd Sem – Advertising Management
  • 4th Sem – Sales and Distribution Management
  • 5th Sem – Services Marketing
  • 6th Sem – Social Media Marketing

Semester 4 –

  • Research Methodology
  • Compensation Management
  • Commercial & Company Law
  • Organization Behaviour
  • Departmental Elective 2 (Group A/B/C)

Semester 5 –

  • Subject Title
  • Market Research
  • Entrepreneurship Development
  • Industrial Field Report
  • Digital Marketing
  • Departmental Elective 3 (Group A/B/C)

Semester 6 –

  • Subject Title
  • Corporate Strategy
  • Financial Services and Markets
  • Consumer Behavior
  • Industrial Relations and Labor Laws
  • Departmental Elective 4 (Group A/B/C)

ELECTIVE

Banking and Finance (Group-B

  • 3rd Sem – Corporate Tax Planning
  • 4th Sem – Security Analysis & Portfolio Management
  • 5th Sem – Management of Financial Institutions
  • 6th Sem – Derivatives & Risk management

Family Business
(Group-C)

  • 3rd Sem – Basics of Family Managed Business
  • 4th Sem – Succession Planning in Family Managed Business
  • 5th Sem – New Enterprise Creation
  • 6th Sem – Internationalization of Family Managed Business
Eligibility

10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council.

Fee Structure

₹89,100/-  For 3 Years (₹ 500 Prospectus Charges at admission time)

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹89,100/-  For 3 Years (₹ 500 Prospectus Charges at admission time)

Course Info

Duration: 3 Years

Type: UG

Approved By: UGC

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