BBA Marketing

About Course

The BBA Marketing at ADTU is targeted towards students who aspire to become Marketing Communications professionals after course completion. Students who complete this degree program can enjoy rewarding careers in advertising agencies, FMCG companies, retail companies, etc. A varied number of subjects are taught along with the specialization. This Bachelors degree in Marketing covers subjects like Product and Brand Management, Financial Services Marketing, Advertising and Sales.


Semester I
*Communication in English
*Computer Fundamentals
*Financial Accounting Management
*Marketing Management
*Organizational Behavior

Semester II
*Business Strategy
*Legal Regulatory Framework
*Management Information Systems
*Managing Financial Resources
*Quantitative Techniques in Business

Semester III
*Financial System and Auditing
*Introduction to Internet
*Management Accounting
*Quality Management
*Small business management

Semester IV
*Financial Reporting and Control (Accounts)
*Human Resource Management
*Managing Information
*Production & Operation Management

Semester V
*Capital and Money Markets
*Introduction to International Marketing
*Introduction to Technology Management
*Multinationals and their roles

Semester VI
Advertising and Sales Promotion
Financial Services Marketing
Industrial Marketing
Product and Brand Management
Services Marketing and CRM


$₹ 9500

Course Info

Duration: 3 Years

Type: UG

Approved By: UGC/DEB

College: Asam Down Town, University

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