Distance Bachelor of Business Administration - Retail Management


BBA in Retail Management Course. Offered by: SSOU

Retailing is changing today, and the business environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. Today, an understanding of the complete value chain of the industry has become imperative for jobs at all levels in the sector. Keeping that in mind, the program has been designed in such a way so as to at provide a comprehensive view of retailing, e-commerce, digitization of retail and analysis of the retail environment and exposure to issues and developments in the industry.

BBA in Retail Management and E-Commerce Management will provide rigorous business and management education as well as functional specialization in Retail Management with special emphasis on ecommerce and digital technologies. In fact, this program will equip the student with advanced theoretical inputs and also its applications in the business.

On successful completion of the program, besides a career in the retail sector, this program will also provide a solid foundation for employment in any industry which interfaces with retailers.

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Semester 1 –

  • Principles of Management
  • Theory and Applications of Retail Economics
  • Accounting for Business Decision
  • Business Computing
  • Principles of Marketing
  • Basics of Retailing and Retail Operations
  • Communication Skills-I
  • IDSC Talent Skills (Non-Credit, Choice Based)

Semester 2 –

  • Retail Merchandise Management
  • Elements of HRM and OB
  • Consumer Psychology and Buying Behaviour
  • Introduction to E-Commerce
  • Retail Logistics Management
  • EVS
  • Communication Skills-II
  • Internship I

Semester 3 –

  • Legal Practices in Retail and E-Commerce
  • Retail Store Design & Layout Planning
  • CRM in Retail and E-Commerce
  • Market Research Techniques
  • Visual Merchandising
  • E-Commerce Infrastructure and Framework in Retail
  • Personal Enhancement Skill-I
  • IDSC Talent Skills (Non-Credit, Choice Based)

Semester 4 –

  • Retail Supply Chain Management and Dropshipping
  • Retail Store Operations & Mall Management
  • Retail Information System: Design, Approach, and Components
  • Fundamentals of Digital Marketing for Retail Business
  • Startups in Retail
  • Disaster Management
  • Personal Enhancement Skill-II
  • Internship II

Semester 5 –

  • Product and Service Strategy
  • Branding for Retail Managers
  • Entrepreneurship and Family Business Management
  • Digital Marketing and User Experience
  • Retail Data Analytics
  • Franchise Management
  • Professional Competency Skill –I
  • IDSC Talent Skills (Non-Credit, Choice Based)

Semester 6 –

  • Business Ethics and Governance in Retail and E-Commerce (MOOCs with INT III)
  • Start-ups in Digital Retail and E-Commerce (MOOCs with INT III)
  • Internship
  • Passed XII (10+2) or equivalent course in any discipline from any recognized Board/Council/University with a minimum of 50% marks for general (open) category and 45% marks for students of reserved category (Maharashtra Domicile only).
  • Candidates are selected based on Personal interviews conducted by the University.
Fee Structure

₹ 2,47,700/-

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Note – This Information Has Been Taken From the Official Website Of The College.


₹ 2,47,700/-  For 3 Years

Course Info

Duration: 3 Years

Type: UG

Approved / Recognized By : UGC

College: Symbiosis Skills and Open University

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