Distance Bachelor of Business Administration - Retail Management

Semester 1 –

• Principles of Management
• Theory and Applications of Retail Economics
• Accounting for Business Decision
• Business Computing
• Principles of Marketing
• Basics of Retailing and Retail Operations
• Communication Skills-I
• IDSC Talent Skills (Non-Credit, Choice Based)

Semester 2 –

• Retail Merchandise Management
• Elements of HRM and OB
• Consumer Psychology and Buying Behaviour
• Introduction to E-Commerce
• Retail Logistics Management
• EVS
• Communication Skills-II
• Internship I

Semester 3 –

• Legal Practices in Retail and E-Commerce
• Retail Store Design & Layout Planning
• CRM in Retail and E-Commerce
• Market Research Techniques
• Visual Merchandising
• E-Commerce Infrastructure and Framework in Retail
• Personal Enhancement Skill-I
• IDSC Talent Skills (Non-Credit, Choice Based)

Semester 4 –

• Retail Supply Chain Management and Dropshipping
• Retail Store Operations & Mall Management
• Retail Information System: Design, Approach, and Components
• Fundamentals of Digital Marketing for Retail Business
• Startups in Retail
• Disaster Management
• Personal Enhancement Skill-II
• Internship II

Semester 5 –

• Product and Service Strategy
• Branding for Retail Managers
• Entrepreneurship and Family Business Management
• Digital Marketing and User Experience
• Retail Data Analytics
• Franchise Management
• Professional Competency Skill –I
• IDSC Talent Skills (Non-Credit, Choice Based)

Semester 6 –

• Business Ethics and Governance in Retail and E-Commerce (MOOCs with INT III)
• Start-ups in Digital Retail and E-Commerce (MOOCs with INT III)
• Internship