The world of corporate communications is rapidly evolving with the fast-paced growth of social media and creating and maintaining the corporate brand has become imperative to business. From HR managers which deal in employee relations to marketing professionals working to create an impact, a corporate communication strategy streamlines the communication. This means that the company, through every channel, echoes a similar value and principles. An effective corporate communication strategy will also provide effective tools for crisis management, brand development and make ambassadors out of employees.
The program introduces you to all aspects of corporate communication and can help you think of communication on a strategic and globally holistic level. It will develop and nurture your potential to face the corporate world head-on, giving you insights into a range of communications – from crafting an effective message to understanding the nuances of other cultures and everything in between. The course work will train you to communicate better, understand the art of clear and concise business writing and learn to apply your skills in a corporate environment.
Program at a glance:
Create and nurture a corporate brand
Effective Communication Skills
Strategic, critical and applied thinking
Workplace culture and competencies
Written and Oral Communication
Public Relations Theory and Practice
Integrated Marketing Communications
Bachelors Degree in any discipline from a recognized University or an equivalent degree recognized by AIUORH.S.CORS.S.C plus 2 years of work experience