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Executive Post Graduate Certificate - Marketing Management

About

Executive Post Graduate Certification in Marketing Management Course Offered by IIM Kozhikode

The Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function of marketing. In today’s globalized and highly competitive environment, marketing competencies often determines survival and success of any organization and senior managers must have access to the frameworks and tools of contemporary marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

Programme Objectives:

The primary objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to provide an exposure to the classical and contemporary marketing decision frameworks. The focus of the programme is on equipping the participants to use these frameworks to analyze and conceptualize marketing decision situations and develop approaches for effective and creative interventions. The programme also envisages having a discussion oriented pedagogy to facilitate peer to peer learning sharing insights of the participants from various sectors.

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Curriculum

The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of marketing. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Quarter 1 –

  • Marketing Management
  • Marketing Research

Quarter 2 –

  • Consumer Behaviour
  • Managing Markets
  • Marketing Communication Management

Quarter 3 –

  • Sales and Distribution Management
  • Product and Brand Management
  • Digital Marketing

Quarter 4 –

  • Customer Relationship Marketing
  • Services Marketing
  • Strategic Marketing
Eligibility

A Bachelor’s Degree* or its equivalent in any discipline with minimum 50% aggregate mark or equivalent CGPA.3 Years of managerial/ entrepreneurial/ professional experience^ after successful completion of graduation as on start date of the programme.

Fee Structure

₹ 3,00,000/- + Tax

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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 3,00,000/-  For 1 Years

Course Info

Duration: 1 Year

Type: Certificate

Approved / Recognized By : UGC

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