Digital media includes web-based & mobile based technologies which turn communication into interactive dialogue among organisations, communities & individuals. Knowledge and understanding the scope of digital marketing has become necessary for every marketing professional in today’s world has become a driver for a company’s bottom line by using cutting edge techniques and platforms to market products and acquire newer users and capture wider markets.
PGCDM will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising, exploring digital research tools & enhancing the customer engagement by use of e-CRM.