Digital Marketing Course - PG Certificate course by Symbiosis CDL

Digital Marketing Course – PG Certificate course by Symbiosis CDL

Digital media includes web-based & mobile based technologies which turn communication into interactive dialogue among organisations, communities & individuals. Knowledge and understanding the scope of digital marketing has become necessary for every marketing professional in today’s world has become a driver for a company’s bottom line by using cutting edge techniques and platforms to market products and acquire newer users and capture wider markets.

PGCDM will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising, exploring digital research tools & enhancing the customer engagement by use of e-CRM.

Curriculum

Semester-I:
E-Customer Relationship Management
E-Supply Chain Management
Internet and Web Optimisation
Integrated E-Marketing
Online Market Research

Semester - II
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing and Mobile SEO
Project

Eligibility

Bachelor's degree holder / Graduate in anydiscipline from a recognised University. International / SAARC Graduate from arecognised / accredited University / Institution. Students who have appeared for final year ofexamination of their bachelor's degree programand are awaiting results can also apply, subject tosuccessfully completing their bachelor's degreeprogram / graduation within the time periodspecified by SCDL.