Diploma in Marketing Management NMIMS – Distance Learning Program
Building a brand or maintaining it continues to be a challenge in every field. With communication becoming highly democratic and feedback becoming instant, the need of the hour is to deliver key messages to the target audience in a way that speaks to them and then stays with them. To break the clutter, its no longer enough to stand out, its important to be heard as well. That is why Diploma in Marketing Management NMIMS Program was developed as per changing marketing environment.
The Diploma in Marketing Management NMIMS is a program developed specifically to help aspiring marketing professionals and those already in the field with the technical and creative know-how to craft a superior communication message. The course also emphasizes on the need to interact with vendors to deliver on a brief and offer out-of- the-box solutions.
Our study material will help you discover ancillary functions that directly affect marketing roles and responsibilities like Sales Management, Consumer Behavior, and Marketing Strategy. The course has been created and has been constantly updated to incorporate the ever-changing requirements of this dynamic industry.
Program at a glance:
Understand the basic concepts of Marketing
Understand the various aspects of consumer behavior, which helps to understand the need of the consumer
Understand product development and ways of selling it in the market
Build concepts on various pricing strategy for goods and services
Understand the concepts of marketing channels, their various challenges and solutions
Understand the concept of positioning and its impact on the consumers mind
The one-year Diploma in Marketing Management NMIMS provides an understanding of the key concepts and terminology used in marketing.
Understand the role and function of marketing within organizations.
Explore the factors that influence consumer behavior, organizational behavior & sales management
Effectively devise an integrated & cost-effective marketing plan.
Effectively monitor, measure and adapt the marketing plan for continuous improvement.
Management Theory and Practice
Financial Accounting & Analysis
Information Systems for Managers
Bachelors Degree in any discipline from a recognized University or an equivalent degree recognized by AIUORH.S.C plus 2 years of work experienceORS.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience.