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Executive MBA in Marketing Management - Symbiosis Institute of Management Studies

About

Executive MBA in Marketing Management SIMS – 

Executive MBA in Marketing Management SIMS course is designed for professionals who wish to enhance their strategic marketing skills, broaden their business acumen, and accelerate their careers in the dynamic field of marketing.

In today’s competitive business landscape, marketing plays a pivotal role in driving growth, creating customer value, and shaping brand perceptions. As an executive, it is essential to stay updated with the latest marketing trends, consumer behaviors, and digital advancements to effectively navigate this ever-evolving industry.

The MBA (Executive) in Marketing program is tailored to meet the unique needs of working professionals seeking to advance their marketing expertise while balancing their existing commitments. This program offers a comprehensive curriculum that combines theoretical knowledge with practical applications, empowering you to develop a strategic mindset and implement effective marketing strategies within your organization.

Throughout this program, you will delve into various marketing disciplines, including market research, consumer behavior, branding, digital marketing, advertising, sales management, and international marketing. You will gain a deep understanding of how marketing influences business outcomes, customer acquisition, and customer retention, and learn how to leverage data-driven insights to make informed marketing decisions.

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Curriculum

Semester 1 –

  • Cost Accounting
  • Essentials of Marketing Management
  • Financial Accounting
  • Goods and Service Tax (GST) Law
  • Human Resource Management
  • Legal Aspects of Business
  • Management of Operations
  • Managerial Economics
  • Organizational Behaviour
  • Research Methodology

Semester 2 –

  • Business Statistics
  • Business, Government, and the Global Political Economy
  • Consumer Behavior
  • Introduction to Business Intelligence
  • Leadership and Capacity Development
  • Management Accounting
  • Marketing Research
  • Product Management
  • Strategic Management
  • Supply Chain Management

Semester 3 –

  • Advanced Business Communication
  • Brand Management
  • Corporate Governance and Ethics
  • Customer Relationship Manager
  • Financial Management
  • International Business and Global Strategy
  • Introduction to Financial Markets and Institutions
  • Lean Six Sigma
  • Learning & Development
  • Advanced Excel

Semester 4 –

Compulsory Subjects

  • Business Analytics
  • Entrepreneurship
  • Management Information System
  • Mergers and Acquisition
  • Security Analysis and Portfolio Management
  • Project

Specialization Subjects –

  • Business-to-Business Marketing
  • Digital Marketing
  • Integrated Marketing Communication
  • International Marketing
  • Marketing Strategy
Eligibility
  • An executive/professional seeking admission to the program must possess a Bachelor’s Degree from any Statutory University or any other recognized Foreign University with 50% marks and One Year of Work Experience after graduation.
Fee Structure

₹ 5,10,000/- For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 5,10,000/- For 2 Years

Course Info

Duration: 2 Years

Type: Executive MBA

Approved By: NAAC

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