Executive MBA in Marketing Management - Andhra University

First Year –

• Management Process and Behaviour
• Quantitative Techniques for Managerial Decisions
• Business Environment
• Accounting for Management
• Managerial Economics
• Managerial Communications
• Human Resource Management
• Marketing Management
• Financial Management
• Operations Management

Second  Year –

• Operations Research
• International Business
• Business Policy and Strategic Management
• Entrepreneurship & Small Business Management
• Consumer Behaviour& Marketing Research
• Services Marketing and CRM
• Advertising and Brand Management
• Sales and Retail Management
• Project Work
• Viva Voce

1. The Candidate should have passed the Bachelor’s Degree other than BFA and BA (OL) of Andhra University or of any other University recognized by Andhra University as equivalent thereto. With 50% marks in graduation (45% in the case of SC / ST / BC candidates). Further, the candidates should have studied maths as a subject at SSC or Intermediate level compulsorily. Candidate with professional qualifications like BE / B.Tech / B.Pharm / Medicine / Law / CA/ ICWA / ACS / AMIE / AIETE etc. is also eligible.

1. The candidate should have appeared for the State-wide Entrance Test (ICET) conducted by APSCHE or the test conducted by the School of Distance Education, Andhra University, and obtained the rank.
2. Admission into the above course shall be made on the basis of the rank obtained subject to the fulfillment of eligibility criteria by the candidate. Any mistake in entering the marks by the applicant may lead to losing the seat. If the mistake is found even at a later stage, the provisional admission if given, is liable for cancellation.
3.  The Programme is open for in-service candidates with a minimum of two years of work experience as an employee in any organization after passing graduation or qualifying examination as of the 1st of July, of the year of admission. However, the candidate with five years of experience after graduation or qualifying examination seeks admission without a test.

Fee Structure –

Total Fees – Rs 35,000

The Candidate should have passed the Bachelor’s Degree other than