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Executive MBA in Marketing Management - Andhra University

About

Executive MBA Marketing Management Andhra University – 

MBA stands for “Master of Business Administration.” An EMBA is a type of MBA. Even though it’s similar to an MBA, an EMBA might be a better choice for people who already have jobs but want to gain more useful work experience or change careers soon.

What does an EMBA in Marketing stand for? This degree generally covers many of the most important parts of business, with a focus on marketing. You might learn more advanced marketing theories and methods, as well as how to use them in real-world business conditions. This degree can help you learn more about business in general and marketing in particular. This can help you in many different business roles.

When you want to buy something, knowing how marketing is used in everyday life can help you make a good choice. Getting this degree of Executive MBA Marketing Management from Andhra University can also help you become a better boss and help you communicate better with other people.

Curriculum

First Year –

  • Management Process and Behaviour
  • Quantitative Techniques for Managerial Decisions
  • Business Environment
  • Accounting for Management
  • Managerial Economics
  • Managerial Communications
  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management

Second  Year –

  • Operations Research
  • International Business
  • Business Policy and Strategic Management
  • Entrepreneurship & Small Business Management
  • Consumer Behaviour& Marketing Research
  • Services Marketing and CRM
  • Advertising and Brand Management
  • Sales and Retail Management
  • Project Work
  • Viva Voce
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Eligibility
  1. The Candidate should have passed the Bachelor’s Degree other than BFA and BA (OL) of Andhra University or of any other University recognized by Andhra University as equivalent thereto. With 50% marks in graduation (45% in the case of SC / ST / BC candidates). Further, the candidates should have studied maths as a subject at SSC or Intermediate level compulsorily. Candidate with professional qualifications like BE / B.Tech / B.Pharm / Medicine / Law / CA/ ICWA / ACS / AMIE / AIETE etc. is also eligible.
  1. The candidate should have appeared for the State-wide Entrance Test (ICET) conducted by APSCHE or the test conducted by the School of Distance Education, Andhra University, and obtained the rank.
  2. Admission into the above course shall be made on the basis of the rank obtained subject to the fulfillment of eligibility criteria by the candidate. Any mistake in entering the marks by the applicant may lead to losing the seat. If the mistake is found even at a later stage, the provisional admission if given, is liable for cancellation.
  3.  The Programme is open for in-service candidates with a minimum of two years of work experience as an employee in any organization after passing graduation or qualifying examination as of the 1st of July, of the year of admission. However, the candidate with five years of experience after graduation or qualifying examination seeks admission without a test.

Fee Structure –

Total Fees – Rs 35,000

The Candidate should have passed the Bachelor’s Degree other than

Fee Structure

₹ 35,000/-  For 2  Years

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Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 35,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: Executive

Approved / Recognized By : NAAC

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