Executive Post Graduate Diploma - Sports Management


Executive PG Diploma for Sports Management has started for experienced professionals, sports graduates, and sports enthusiasts by IIM Rohtak.

On successful completion of the academic requirements of the two-year program, the students will be awarded “Executive Post Graduate Diploma in Sports Management”. IIM Rohtak alumni status will be awarded to all the students.

Graduates of this program will be equipped to understand the legal, regulatory, operational, financial, and branding concepts in the sports industry, nationally and globally. This understanding enables graduates to solve the problems arising in the industry and carve a niche for themselves in this growing sector in India. This Executive PG Diploma in Sports Management is for industrious participants interested in working in the sports, entertainment, and related industries.

Program Highlights

  1. Opportunity to pursue MSc in Sports Management from Ulster University, UK on successful completion of EPGDSM programme.
  2. National and international level participation from various sports fields in early batches
  3. Live projects in various sporting events (BWF Super Series event, AFC Cup 2019, Chennaiyin FC (ISL Football Championship), POKKT, BWF Super Series event, and many others
  4. Visiting faculty from international repute universities like Indian Institute of Sports Medicine, Ulster University (UK), Leeds Becket University (UK), Zurich University (Switzerland), University do Porto (Portugal), British Columbia Institute (Canada), University of Helsinki (Finland) and University of San Francisco (US) among other.

Programme Design & Duration

The Programme consists of 6 terms spread over a period of 2 years. This will include a total of 560 interactive sessions with a mix of Offline Sessions, Online Sessions, Project Work, and Industrial Visits. The total course duration will be of 900 Hours.

There will be six mandatory in-campus modules (Offline Sessions at IIM Rohtak campus)

Online Sessions will be scheduled thrice a week every Friday, Saturday, and Sunday (Tentative)

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Semester 1 –

  • Sports Marketing
  • Operational and Supply Chain Issues in Sports Management
  •  Organizational Behaviour and Human Resource Management in Sports
  •  Basics of Practical Sports Management /Workshops
  • Sports Statistics
  •  Sociology of Sports & Athletics

Semester 2 –

  • Sports Medicine, Health & Nutrition
  • Advanced Sports Marketing
  •  Sport Event Management
  •  Sports Facilities Planning and Management
  •  Information Technology in Sports
  • Sports Economics
  • Financial Reporting and Performance Measurement of Sports Organizations

Semester 3 –

  • Strategic Sports Communication
  • Sports Coaching Policy
  • Applied Sports Marketing    Research
  • History of Academy-based Institutions
  •  Strategy, Planning, and Implementation in Sports
  • Live Project – 1

Semester 4 –

  • Sports Kinetics
  • Sports Psychology
  • Integrated Sports
  • Marketing Communication
  •  Financial Management for Sports Organizations
  • Sports Merchandise Manufacturing
  •  Construction and Maintenance of Sports Facilities and Related PPP Models
  •  International Sports Management

Semester 5 –

  • Maintenance and Marketing of Sports Museums
  • Government and Sports: Policies and their Implications
  • Sports Entrepreneurship
  • Digital Marketing
  • Elite Athletes, Manpower, and League Management
  •  Management of Multi-disciplinary Mega Sporting Events
  • Sports Merchandise Retailing
  • Law, Ethics, and Compliance in Sports

Semester 6 –

  • Data Analytics in Sports
  • Project Finance
  •  Negotiation and Conflict
  • Leadership and Team Management in Sport
  • Contemporary Issues in Sports
  • Live Project
  • Candidates with a Bachelor’s Degree in any discipline with a minimum of 50% marks or equivalent overall grade point average will be eligible to apply. Work Experience in a relevant field will be an added advantage. Selection Procedure:
  • All applicants will have to undertake Sports Aptitude Assessment Test and Personal Interviews
Fee Structure

₹ 7,86,000/-  For 2 Years

  • The scholarship is available to selective students who have participated at national and international levels in any sport.
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Note – This Information Has Been Taken From the Official Website Of The College.


₹ 7,86,000/-  For 2 Years

Course Info

Duration: For 2 Years

Type: Executive Diploma

Approved By : AMBA-accreditation

College:  IIM Rohtak

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