Online and Distance Learning Marketing Masters | Global Marketing

About

Global Marketing or Distance Learning Marketing Masters Offered by ICFAI University

  • The MBA Program is unique with case-based learning, state-of-the-art infrastructure, emphasis on acquiring practical skills, establishing strong industry interface culminating in getting excellent final placements for all its MBA graduates.
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Curriculum

Semester 1

  • Accounting for Managers
  • Business Analytics-I
  • Business Communication
  • Financial Management -I
  • Information Systems for Managers
  • Managerial Economics
  • Marketing Management I
  • Organizational Behavior

Semester II (First Academic Year)

  • Business Analytics-II
  • Career Management 3
  • Financial Management -II
  • Human Resource Management
  • Legal Environment of Business
  • Macroeconomics & Business Environment
  • Marketing Management II
  • Operations Management

semester 3

  • Entrepreneurial Development
  • Managing the Family Business
  • Consumer Behavior
  • Marketing Research
  • B2B Marketing
  • Integrated Marketing Communication
  • Services Marketing
  • Sales & Distribution Management
  • Retail Management
  • Customer Relationship Management
  • Digital Marketing
  • Marketing Analytics
  • Brand Management
  • Managing Platform Business (MAP)
  • Marketing Technology
  • Product Management

semester 4

  • Entrepreneurial Development
  • Managing the Family Business
  • Consumer Behavior
  • Marketing Research
  • B2B Marketing
  • Integrated Marketing Communication
  • Services Marketing
  • Sales & Distribution Management
  • Retail Management
  • Customer Relationship Management
  • Digital Marketing
  • Marketing Analytics
  • Brand Management
  • Managing Platform Business (MAP)
  • Marketing Technology
  • Rural Marketing
  • Strategic Marketing Management
Eligibility
  • Graduate (any discipline)

Fee Structure

₹ 16.02,000 /-

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 16,200 /-  For 2 Years

Course Info

Duration: 6-15 Months

Type: Certificate

Approved / Recognized By : UGC

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