Leading digital transformation requires both an understanding of technologies driving the change, as well as the ability to lead the organisational transformation. A robust business model that is built on top of the technology is therefore the key to digital transformation and sustained value creation.
The companies can choose to develop new technologies with the customer needs in mind or build a product/ services and a business model with improvements to existing technologies. What approach should one adopt? This programme opens ones mind to the different possibilities and provides a framework to analyse and come up with a blue print.
This programme has been conceived, designed and developed by IIMB in cooperation with FAU and Fraunhofer Institute of Integrated circuits to address the question of building transformational business models using technological advances.
Duration: Start Date : 6 Months
Approved By: UGC/DEB