Marketing Management MBA Distance Programme Offered by SGVU
MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.
To provide intensive theoretical and practical knowledge of marketing management.
To develop understanding the core managerial principles.
To hone students critical thinking and analytical skills.
To develop the analytical and decision-making skills required to meet and perform in a growing business environment.
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills
Business Policies & Strategic Management
Entrepreneurship & Innovation Management
Fundamentals Of Advertising
Team Building And Leadership
Business Ethics & Corporate Governance
Strategic Marketing Management
International Marketing Strategy
Fundamentals Of Global Business Management
Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is requiredDuration Minimum- 2 years Maximum- 4 years