Marketing Management MBA – Distance Learning Programme

Marketing Management MBA – Distance Learning Programme

About Course

Marketing Management MBA Distance Programme Offered by SGVU

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective

  • To provide intensive theoretical and practical knowledge of marketing management.
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills.
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment.

Curriculum

Semester 1
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law

Semester 2
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills

Semester 3
Business Policies & Strategic Management
Consumer Behaviour
Entrepreneurship & Innovation Management
Fundamentals Of Advertising
Team Building And Leadership

Semester 4
Business Ethics & Corporate Governance
Strategic Marketing Management
International Marketing Strategy
Fundamentals Of Global Business Management
Project Work

Eligibility

Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is requiredDuration Minimum- 2 years Maximum- 4 years

Price

$₹ 74,400

Course Info

Duration: 2 Years


Type: PG


Approved By: UGC/DEB


College: Suresh Gyaan Vihar University Distance Education

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