Master of Business Administration - Marketing Management

About

These programmes are AICTE recognized Post Graduate Degree programme designed to develop the skills
required for careers in business and management. The programme is designed by renowned management experts
keeping in view the latest industry requirements and practices. All the courses are contemporary, covers diverse
areas of study in business and management and relevant to the present day needs. It is uniquely designed for both
fresh graduates and the working personnel.

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Curriculum

Semester 1 –

  • Management Functions and Organisational Processes
  • Human Resource Management
  • Business Environment
  • Accounting for Managers
  • Quantitative Analysis for Managerial
    Applications
  • Marketing Management
  • Business Communication

Semester 2 –

  • Information Systems for Managers
  • Management of Machines and Materials
  • Managerial Economics
  • Social Processes and Behavioural Issues
  • Strategic Management
  • Business Laws
  • Financial Management

Semester 3 –

  • Consumer Behaviour
  • Sales Management
  • Product and Brand Management
  • Marketing of Services

Semester 4 –

  • Advanced Strategic Management
  • Entrepreneurship
  • Total Quality Management
  • Business Ethics and CSR
Eligibility

The eligibility criteria for admission to MBA programme would be as per the AICTE norms viz.

1.      Passed Bachelor Degree of Minimum 3 years duration with at least 50% marks (45% in case of candidates belonging to reserved category).
2.      No age bar
Fee Structure

₹ 62,000/-

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Fees

₹62,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved / Recognized By : AICTE

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