Distance MBA in Marketing Management - IGNOU

Semester 1 –

• Management Functions and Organisational Processes
• Human Resource Management
• Business Environment
• Accounting for Managers
• Quantitative Analysis for Managerial
  Applications
• Marketing Management
• Business Communication

Semester 2 –

• Information Systems for Managers
• Management of Machines and Materials
• Managerial Economics
• Social Processes and Behavioural Issues
• Strategic Management
• Business Laws
• Financial Management

Semester 3 –

• Consumer Behaviour
• Sales Management
• Product and Brand Management
• Marketing of Services

Semester 4 –

• Advanced Strategic Management
• Entrepreneurship
• Total Quality Management
• Business Ethics and CSR