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Distance MBA in Marketing Management - IGNOU

About

Online MBA in Marketing from IGNOU is AICTE recognized Post Graduate Degree program designed to develop the skills required for careers in business and management. Online MBA in Marketing from IGNOU is designed by renowned management experts keeping in view the latest industry requirements and practices. All the courses are contemporary, cover diverse areas of study in business and management, and are relevant to present-day needs. It is uniquely designed for both fresh graduates and working personnel.

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Curriculum

Semester 1 –

  • Management Functions and Organisational Processes
  • Human Resource Management
  • Business Environment
  • Accounting for Managers
  • Quantitative Analysis for Managerial
    Applications
  • Marketing Management
  • Business Communication

Semester 2 –

  • Information Systems for Managers
  • Management of Machines and Materials
  • Managerial Economics
  • Social Processes and Behavioural Issues
  • Strategic Management
  • Business Laws
  • Financial Management

Semester 3 –

  • Consumer Behaviour
  • Sales Management
  • Product and Brand Management
  • Marketing of Services

Semester 4 –

  • Advanced Strategic Management
  • Entrepreneurship
  • Total Quality Management
  • Business Ethics and CSR
Eligibility

The eligibility criteria for admission to MBA programme would be as per the AICTE norms viz.

1.      Passed Bachelor Degree of Minimum 3 years duration with at least 50% marks (45% in case of candidates belonging to reserved category).
2.      No age bar
Fee Structure

₹ 62,000/-

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Fees

₹62,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved / Recognized By : AICTE

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