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Distance MBA in Marketing Management - Andhra University

Master of Business Administration - Marketing Management

About

MBA in Marketing Management is one of the most sought-after concentrations among aspirant candidates. Every business, whether local or international, needs marketing experts for a variety of brand-related tasks, such as branding, advertising, promotions, strategy, sales, and media. Therefore, we at the Andhra University SDE offer a Distance MBA in marketing management in India that focuses predominantly on marketing and business management fundamentals to promote and sell services through strong market research and planning.

Marketing is a crucial component of all businesses and is constantly evolving. Consequently, the Andhra University informs students of all technological trends in the field and places an emphasis on Communication Skill, Analytical Skill, Executive and Leadership Skill, Integrating Skill, and Product Management Skill for all candidates throughout the course. Upon completion of Andhra University’s MBA in marketing management in India, one is able to analyze competition, economics, and market demands in depth in order to identify the market’s preferences and requirements.

Curriculum

First Year –

  • Management Process and Behaviour
  • Quantitative Techniques for Managerial Decisions
  • Business Environment
  • Accounting for Management
  • Managerial Economics
  • Managerial Communications

Second Year –

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Operations Research
  • International Business

Third Year –

  • Business Policy and Strategic Management
  • Entrepreneurship & Small Business Management
  • Consumer Behaviour& Marketing Research
  • Services Marketing and CRM
  • Advertising and Brand Management
  • Sales and Retail Management
  • Project Work
  • Viva Voce
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Eligibility
  • Candidates for the MBA Degree through Distance Mode shall be required to pass the examination held by University after undergoing the
Fee Structure

₹ 35,000/-  For 3  Years

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Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 35,000/-  For 3 Years

Course Info

Duration: 3 Years

Type: PG

Approved / Recognized By : NAAC

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