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Online MBA in Marketing Management - University of Mysore

About

An online MBA in Marketing Management is intended for people who wish to work in marketing or who want to advance their marketing knowledge and abilities. Several people can benefit from this program, including:

Aspiring Marketing Professionals: Participants in this program will obtain a deeper comprehension of marketing concepts and strategies as they work toward a career in marketing.

Current Marketing Professionals: This program can help seasoned marketing professionals improve their leadership abilities, marketing management knowledge, and skills, as well as keep up with the most recent trends and techniques in the industry.

Entrepreneurs and business leaders who want to improve their marketing management skills might also gain from this program.

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Curriculum

Semester 1

  • Management Concepts and Theories
  • Organizational Behaviour
  • Management Accounting
  • Statistics for Management
  • Managerial Economics
  • Managerial Communication
  • Business Government and Society

Semester 2

  • Marketing Management
  • Human Resource Management
  • Corporate Finance
  • Business Research Methods
  • Legal aspects of Business
  • Operations Management
  • Management Information Systems

Semester 3 –

  • Elective – I – Advertising Management
  • Elective – II – Consumer Behaviour
  • Entrepreneurship
  • Project Management
  • Project Work Diary
  • Summer Internship Report
  • Elective – III – Sales Promotion Management

Semester 4 –

  • Elective – IV – Brand Management
  • Elective – V – Internet Marketing
  • Project Report
  • Project Viva-voce
  • Elective – VI – Service Marketing
  • Strategic Management
  • Elective – VII – Business Marketing
Eligibility
Fee Structure

₹ 92,625/- For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 92,625/- For 2 Years

Course Info

Duration: 2 Years

Type: Online MBA

Approved By: UGC-DEB , NAAC , AICTE

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