Distance MBA in Marketing Management - Kalinga Institute of Industrial Technology


The Master of Business Administration (MBA) in Marketing program offers comprehensive and specialized training in the dynamic field of marketing. This rigorous program is designed to equip students with the knowledge, skills, and strategic mindset required to excel in marketing management roles within diverse industries.

Throughout this program, students will gain a deep understanding of marketing principles, consumer behavior, market research, brand management, digital marketing, advertising, sales management, and strategic marketing planning. They will also develop strong analytical and problem-solving abilities, as well as effective communication and leadership skills necessary for success in the competitive business landscape.

The MBA in Marketing curriculum is thoughtfully designed to provide a blend of theoretical knowledge and practical application. Students will engage in case studies, real-world projects, simulations, and industry internships to apply their learning to actual marketing challenges. They will also have the opportunity to learn from experienced marketing professionals through guest lectures and networking events, fostering valuable connections and industry insights.

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 Semester  1 –

  • Marketing Management – I
  • Accounting for Managers
  • Organizational Behavior
  • Managerial Economics – I
  • Quantitative Techniques – I
  • Information Technology for Managers
  • Business Communication
  • Legal Aspects of Business
  • Human Resource Management
  • Production & Operations Management – I

 Semester 2 –

  • Marketing Management – II
  • Cost and Management Accounting
  • Managerial Economics – II
  • Corporate Finance – I
  • Organization Theory
  • Production and Operations Management – II
  • Business Research Methods
  • Quantitative Techniques – II
  • Business Ethics and Corporate Social Responsibility
  • Business Analytics

Semester 3 –

  • Strategic Management*
  • Consumer Behavior
  • Product and Brand Management
  • Services Marketing
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Marketing Research
  • Pricing Management *
  • Sales & Distribution Management

Semester 4-

  • Digital Marketing Analytics
  • Retail Management
  • B2B Marketing
  • Real Estate Marketing
  • Digital and Social Media Marketing
  • Agency & Media Management
  • Project Work
  • Minimum 50% in Graduation
Fee Structure

₹ 1,60,000/- For 2 Years

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Note – This Information Has Been Taken From the Official Website Of The College.


₹ 1,60,000/- For 2 Years

Course Info

Duration: 2 Years

Type: Online MBA

Approved By: UGC

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