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Distance MBA in Marketing Management - Anna University

About

The Distance MBA in Marketing Management program offered by Anna University College in Chennai is a comprehensive and flexible online learning experience designed for professionals seeking to enhance their marketing skills and accelerate their careers in the dynamic world of business and marketing.

This program provides a deep understanding of marketing principles, strategies, and techniques necessary for success in today’s competitive marketplace. The curriculum covers a wide range of topics, including consumer behavior, market research, brand management, advertising, digital marketing, and sales management. Students will develop a solid foundation in marketing theory and practice, enabling them to create effective marketing strategies, target the right audience, and drive business growth.

The program is delivered through a combination of online modules, case studies, interactive exercises, and virtual discussions, allowing students to learn at their own pace while engaging in practical applications of marketing concepts. Students will gain hands-on experience through projects and assignments that focus on real-world marketing challenges, fostering critical thinking and problem-solving skills.

Networking and collaboration are emphasized throughout the program. Students will have the opportunity to interact with faculty members, industry experts, and fellow students through online forums, webinars, and networking events. This collaborative environment encourages knowledge sharing, idea exchange, and the development of a strong professional network.

Upon completion of the Distance MBA in Marketing Management program, graduates will possess the skills and knowledge required to excel in marketing roles across various industries. They will be equipped with the ability to analyze market trends, develop effective marketing strategies, manage brand positioning, and leverage digital marketing tools to reach target audiences.

The Distance MBA in Marketing Management program at Anna University College in Chennai provides professionals with the flexibility to balance their educational aspirations with their current commitments. By enrolling in this program, students can enhance their marketing expertise and gain a competitive edge in the ever-evolving business landscape, opening doors to exciting career opportunities in marketing and related fields.

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Curriculum

 Semester 1 –

  • Management Concept
  • Statistics for Management
  • Economic Analysis for Business
  • Organizational Behaviour
  • Communication Skills
  • Accounting for Management
  • Legal Aspects of Business

Semester 2 –

  • Production & Operations Management
  • Marketing Management
  • Human Resource Management
  • Financial Management
  • Information Management
  • Quality Management
  • Business Research Methods

Semester 3 –

  • Applied Operations Research
  • International Business Management
  • Strategic Management
  • Enterprise Resource Planning
  • Marketing Research
  • Brand Management
  • Retail Management

 Semester 4- 

  • Services Marketing
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Customer Relationship Management
  • Marketing Analytics
  • Project Work in the relevant specialization
Eligibility
  • A pass in a recognised Bachelor Degree*
Fee Structure

₹ 56,150/-  For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹56,150/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved By: UGC- DEB

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