Master Of Business Adminstration - Digital Marketing Management


The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel. Digital marketing, in its broadest sense, describes the distribution of advertising using online platforms like search engines, websites, social media, email, and mobile apps. Digital marketing is the process through which organizations promote their products, services, and brands via these online media channels. Consumers frequently use digital tools to do product research.

By increasing its visibility and accessibility to more customers who are already shopping for the products and services in that sector, a firm can dramatically increase its business and sales.


Semester 1

  • Principles & Practices of Management
  • Organisational Behaviour
  • Management Accounting
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environment Awareness and Disaster Management

Semester 2

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development

Semester 3

  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Integrated Marketing Communication
  • Social Media Marketing
  • Emerging Trends in Information Technology
  • Web Designing and Content Management (MM)
  • Generic Elective-I – Digital Marketing \ Business English

Semester 4

  • Product and Brand Management
  • International Marketing
  • Generic Elective-II – Soft Skill \ Business Ethics and Corporate Governance
  • Project Work Report
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  • A Bachelor’s degree from a recognized university in any discipline
  • Minimum 50% aggregate marks or 45% in case of candidates belonging to reserved categories
Fee Structure

₹ 1,67,200/- For 2 years

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Note – This Information Has Been Taken From the Official Website Of The College.


₹ 1,67,200/- For 2 years

Course Info

Duration: 2 Years

Type: Online MBA

Approved / Recognized By : NAAC, UGC, AICTE

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