The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel. Digital marketing, in its broadest sense, describes the distribution of advertising using online platforms like search engines, websites, social media, email, and mobile apps. Digital marketing is the process through which organizations promote their products, services, and brands via these online media channels. Consumers frequently use digital tools to do product research.
By increasing its visibility and accessibility to more customers who are already shopping for the products and services in that sector, a firm can dramatically increase its business and sales.