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Online MBA in Marketing - DY Patil Online University

Master Of Business Adminstration - Marketing Management

About

Students who enroll in an online master’s of business administration (MBA) program in marketing management have the option to study the fundamentals of marketing without having to leave the convenience of their own homes. Courses in market research, product positioning, price, promotion, and distribution are frequently included in online programs that focus on business. In addition, it is common for instructors to demand that students successfully finish coursework in digital marketing, analytics, and customer relationship management.

The online curriculum also provides the convenience of being able to study from the comfort of one’s own home. Students are free to study through their assigned material at their own pace and according to their own timetables. In addition, the majority of online programs provide students with access to a variety of resources, such as virtual classrooms and discussion boards, to facilitate continued interaction with their peers and teachers.

An MBA education typically includes a significant focus on marketing management. Students walk away from the program equipped with the knowledge and practical experience essential to thrive in the competitive industry of marketing. Students who participate in a Master of Business Administration (MBA) program in marketing management that is offered online have the opportunity to acquire a full understanding of the fundamentals of marketing. In addition, individuals have the option of studying from the comfort of their own homes, and they have access to a variety of resources in the form of virtual classrooms and online message boards. MBA students who have a solid understanding of marketing fundamentals are in a better position to devise successful plans and campaigns for their companies.

Curriculum

Semester 1 –

  • Principles & Practices of Management
  • Organisational Behaviour
  • Management Accounting
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environment Awareness and Disaster Management

Semester 2 –

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development

Semester 3 –

  • Consumer Behavior
  • Marketing Research
  • Sales & Distribution Management
  • Product and Brand Management
  • Retail Management
  • Marketing of services
  • Generic Elective-I – Digital Marketing \ Business English

Semester 4 –

  • International Marketing
  • Integrated Marketing Communication
  • Generic Elective-II – Soft Skill \ Business Ethics and Corporate Governance
  • Project Work Report
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Eligibility
  • A Bachelor’s degree from a recognized university in any discipline
  • Minimum 50% aggregate marks or 45% in case of candidates belonging to reserved categories
Fee Structure

₹ 1,67,200/- For 2 years

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Scholarship
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Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 1,67,200/- For 2 years

Course Info

Duration: 2 Years

Type: Online MBA

Approved / Recognized By : NAAC, UGC, AICTE

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