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Masters of Business Administration in Marketing – SCOL

Masters of Business Administration in Marketing – SCOL

About Course

MBA Marketing is a two-year postgraduate program that deals with upgrading students knowledge in purchasing behavior, market behavior, promoting, managerial communication, advertising research, client relationship the executives, and so on MBA Marketing graduates have different sectors for employment, including corporate areas, digital marketing agencies, product improvement, and administrations based organizations, and significantly more.

MBA Marketing subjects include marketing management, operation management, business environment, behavioral psychology, financial management, and much more. Students with excellent communication and resource mobilization skills are best suited for the marketing field. A career in marketing is contemplated as dynamic and competitive, and the candidates have diverse job scopes.

 

Objective –

The objective of the course is to evolve students with industry required skills in the field of business management and administration and gain a better understanding of general business management functions.

Curriculum

Term 1 -
Management Fundamentals
Organizational Behavior
Business Economics
Basics of Marketing
Managerial Accounting
Legal Aspects of Business

Term 2 -
Financial Management
Human Resource Management
Operations & Supply Chain Management
Information Systems for Managers
Business Research Methodology
Startup and New Venture

Term 3 -
Strategic Management
Business Ethics
Consumer Buying Behaivor
Services Marketing
Integrated Marketing Communication
Product and Brand Management

Term 4 -
International Business Management
Management Control System
Digital Marketing
Marketing of Financial Services
Business to Business Marketing
Project

Eligibility

Bachelor's degree holder / Graduate in any discipline from a recognised University. International / SAARC Graduate from a recognised / accredited University / Institution

Fees Structure

Price

$₹ 70,000

Course Info

Duration: 2 Years


Type: Online MBA


Approved By: UGC


College: Symbiosis Centre for Online Learning (SCOL)

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