Master of business administration Executive – Marketing Management

The Executive MBA in Marketing Management at MIT Shillong is tailored for seasoned professionals aspiring to enhance their strategic marketing acumen and leadership skills. This program integrates cutting-edge marketing concepts with practical insights, equipping executives to navigate the complexities of today’s dynamic business landscape.

Curriculum Highlights:

1. Strategic Marketing Planning: Explore frameworks for developing comprehensive marketing strategies aligned with business objectives, encompassing market analysis, segmentation, and positioning.
2. Consumer Behavior and Insights: Analyze consumer behavior theories and leverage market research techniques to gain deep insights into consumer preferences and decision-making processes.
3. Brand Management and Innovation: Develop strategies to build and manage strong brands, foster innovation, and create compelling value propositions in competitive markets.
4. Digital Marketing and Analytics: Embrace the digital landscape by studying the latest trends, tools, and analytics methodologies crucial for effective digital marketing campaigns and customer engagement.
5. Sales and Distribution Management: Gain insights into sales management techniques, channel strategies, and distribution networks to optimize sales performance and market reach.
6. Integrated Marketing Communications: Learn to design and execute cohesive marketing communication strategies encompassing advertising, public relations, and digital media for impactful brand messaging.
7. Global Marketing Strategies: Understand the challenges and opportunities of global markets, focusing on cultural nuances, international market entry strategies, and global branding.

Skills You Will Learn

• Discover and articulate trends and find insights.
• Creative strategies to design innovation.
• Design experiences that delight the end-users
• Discover new business models and strategies.
• Decode behaviors and recode cultures.

Job Opportunities

Chief Marketing Officer, Digital Marketing Manager, Public Relations Manager, Business Development Manager, Brand Manager

Who should apply?

Working professionals looking for a transition in their career. Professionals wanting to update their knowledge and experienced professionals wanting to advance their career trajectory.