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Master of business administration Executive – Marketing Management

About

MBA Executive Marketing Management at MIT Shillong

The Executive MBA in Marketing Management at MIT Shillong is tailored for seasoned professionals aspiring to enhance their strategic marketing acumen and leadership skills. This program integrates cutting-edge marketing concepts with practical insights, equipping executives to navigate the complexities of today’s dynamic business landscape.

Curriculum Highlights:

  1. Strategic Marketing Planning: Explore frameworks for developing comprehensive marketing strategies aligned with business objectives, encompassing market analysis, segmentation, and positioning.
  2. Consumer Behavior and Insights: Analyze consumer behavior theories and leverage market research techniques to gain deep insights into consumer preferences and decision-making processes.
  3. Brand Management and Innovation: Develop strategies to build and manage strong brands, foster innovation, and create compelling value propositions in competitive markets.
  4. Digital Marketing and Analytics: Embrace the digital landscape by studying the latest trends, tools, and analytics methodologies crucial for effective digital marketing campaigns and customer engagement.
  5. Sales and Distribution Management: Gain insights into sales management techniques, channel strategies, and distribution networks to optimize sales performance and market reach.
  6. Integrated Marketing Communications: Learn to design and execute cohesive marketing communication strategies encompassing advertising, public relations, and digital media for impactful brand messaging.
  7. Global Marketing Strategies: Understand the challenges and opportunities of global markets, focusing on cultural nuances, international market entry strategies, and global branding.

Skills You Will Learn

  • Discover and articulate trends and find insights.
  • Creative strategies to design innovation.
  • Design experiences that delight the end-users
  • Discover new business models and strategies.
  • Decode behaviors and recode cultures.

Job Opportunities

Chief Marketing Officer, Digital Marketing Manager, Public Relations Manager, Business Development Manager, Brand Manager

Who should apply?

Working professionals looking for a transition in their career. Professionals wanting to update their knowledge and experienced professionals wanting to advance their career trajectory.

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Curriculum

Semester 1 –

  • Principles of Management
  • Indian Economy and Policy
  • Business Communication
  • Accounting for Managers
  • Marketing Management
  • Legal and Business Environment (Micro and Macro)

Semester 2 –

  • Management Information System
  • Human Resource Management
  • Research Methodology and Management Decision
  • Strategic Management
  • Business Analytics
  • Financial Management

Semester 3 –

  • Project Management
  • Sales Management
  • Integrated Marketing Communication
  • Product and Brand Management
  • Digital Marketing
  • Marketing Analytics

Semester 4 –

  • Entrepreneurship and Venture Capital Management
  • Business Ethics and Corporate Social Responsibility
  • Retail Management
  • Digital Marketing Strategies
  • Social Media Marketing
Eligibility
  • Graduation from a recognized University as per UGC
  • Two years of experience after graduation
Fee Structure

₹ 1,75,000/-

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 1,75,000/-  For 27 Months

Course Info

Duration: 27 Months

Type: Executive

Approved / Recognized By : UGC

College: MIT Shillong

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