Human Resource Management Distance MBA – Suresh Gyaan Vihar University
Distance MBA in Human Resource Programme
About Course
PG programmes in online branding course by : Suresh Gyan Vihar
MBA in Branding & Advertising programme covers core principles to allow students gain wide range of knowledge, creative skills and practical abilities across various advertising and branding platforms. This course is designed for students interested in various aspects of branding and advertising like advertising campaigns, interactive digital media, audience measurement, corporate positioning, branding, consumer behavior etc. This course is ideal for aspirants who wish to follow a career in this field or move into branding & advertising role from other background.
Objective
- To provide thorough understanding of the utilization of advertising, integrated communication platforms and new media in the local, national and international markets.
- To impart rigorous knowledge with comprehensive skills to develop students into effective managers.
- To expose students to various facets of branding & advertising like brand positioning, complain management, strategic promotion, market research and communication effectiveness.
- To expose students to cutting edge branding and advertising tools, methods and case studies.
- To provide insights on different aspects of emerging market trends and different creative component involved in brand building.
Curriculum
Semester 1
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law
Semester 2
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills
Semester 3
Business Policies & Strategic Management
Entrepreneurship & Innovation Management
Strategic Marketing Management
Fundamentals Of Advertising
Practices In Advertising
Semester 4
Business Ethics & Corporate Governance
Strategic Brand Management
Brand Positioning Strategies
Brand Marketing Programmes & Performance Measurement
Project Work
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law
Semester 2
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills
Semester 3
Business Policies & Strategic Management
Entrepreneurship & Innovation Management
Strategic Marketing Management
Fundamentals Of Advertising
Practices In Advertising
Semester 4
Business Ethics & Corporate Governance
Strategic Brand Management
Brand Positioning Strategies
Brand Marketing Programmes & Performance Measurement
Project Work
Eligibility
Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is requiredDuration Minimum- 2 years Maximum- 4 years
Fees Structure
Price
$₹ 74,400
Course Info
Duration: 2 Years
Type: PG
Approved By: UGC/DEB
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