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Online Branding course. Advance PG  courses

Online Branding course. Advance PG courses

About Course

PG programmes in online branding course by : Suresh Gyan Vihar

MBA in Branding & Advertising programme covers core principles to allow students gain wide range of knowledge, creative skills and practical abilities across various advertising and branding platforms. This course is designed for students interested in various aspects of branding and advertising like advertising campaigns, interactive digital media, audience measurement, corporate positioning, branding, consumer behavior etc. This course is ideal for aspirants who wish to follow a career in this field or move into branding & advertising role from other background.

Objective

  • To provide thorough understanding of the utilization of advertising, integrated communication platforms and new media in the local, national and international markets.
  • To impart rigorous knowledge with comprehensive skills to develop students into effective managers.
  • To expose students to various facets of branding & advertising like brand positioning, complain management, strategic promotion, market research and communication effectiveness.
  • To expose students to cutting edge branding and advertising tools, methods and case studies.
  • To provide insights on different aspects of emerging market trends and different creative component involved in brand building.

Curriculum

Semester 1
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law

Semester 2
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills

Semester 3
Business Policies & Strategic Management
Entrepreneurship & Innovation Management
Strategic Marketing Management
Fundamentals Of Advertising
Practices In Advertising

Semester 4
Business Ethics & Corporate Governance
Strategic Brand Management
Brand Positioning Strategies
Brand Marketing Programmes & Performance Measurement
Project Work

Eligibility

Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is requiredDuration Minimum- 2 years Maximum- 4 years

Fees Structure

Program Fee (INR)Total Fees (INR)
Installment 1On Admission21500
Installment 2Within 6 months after Admission21000
Installment 3Within 12 months after Admission21000
Installment 4Within 18 months after Admission21000

Price

$₹ 74,400

Course Info

Duration: 2 Years


Type: PG


Approved By: UGC/DEB


College: Suresh Gyaan Vihar University Distance Education

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