Distance Master of business administration - Digital Marketing

Digital Marketing Online and Distance Learning MBA Offered by SGVU

Rapid advances in technology and digital media are completely transforming business landscapes and marketing paradigms. Today, with more than 40,000 searches occurring per second across the globe, digital marketing is proving to be a gateway to reach new audiences across the globe for business. With SGVUDE’s Digital Marketing MBA learning programme, you will gain the skills necessary to maximize the brand’s online presence on mobile, search engines and social media platforms. You will learn to develop, execute and optimize the online strategy as per the goals of a business and create data-driven campaigns that will increase the overall conversion rates. We share insights on best web marketing techniques and strategies that can be used to tackle real-life business challenges encountered on daily basis. Also, learn to directly apply the knowledge of the digital marketing landscape to the goals an organization is trying to achieve.

Objective:-

• Various digital marketing strategies and the ways they interact with traditional marketing channels
• Application and integration of online strategies into different business models
• Analysis of online opportunities related to business goals
• Web data analysis to building online marketing campaigns
• Leveraging social media and other online channels
• Market Segmentation based on consumer behavior
• The role of the website and Search Engine Marketing
• Online marketing channels including mobile, display, email etc.