Distance MBA in Digital Marketing From Top Colleges

Digital Marketing Distance Learning MBA Offered by SGVU

Rapid advances in technology and digital media are completely transforming business landscapes and marketing paradigms. Today, with more than 40,000 searches occurring per second across the globe, digital marketing is proving to be a gateway to reach new audiences across the globe for business. With SGVUDEs Digital Marketing MBA learning programme, you will gain the skills necessary to maximize the brand’s online presence on mobile, search engines and social media platforms. You will learn to develop, execute and optimize the online strategy as per the goals of a business and create data-driven campaigns that will increase the overall conversion rates. We share insights on best web marketing techniques and strategies that can be used to tackle real-life business challenges encountered on daily basis. Also, learn to directly apply the knowledge of the digital marketing landscape to the goals an organization is trying to achieve.

Objective

Various digital marketing strategies and the ways they interact with traditional marketing channels

Application and integration of online strategies into different business models

Analysis of online opportunities related to business goals

Web data analysis to building online marketing campaigns

Leveraging social media and other online channels

Market Segmentation based on consumer behavior

The role of the website and Search Engine Marketing

Online marketing channels including mobile, display, email etc.

Curriculum

Semester 1
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law

Semester 2
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills

Semester 3
Business Policies & Strategic Management
Consumer Behaviour
Entrepreneurship & Innovation Management
Introduction To Digital Marketing
Strategic Marketing Management

Semester 4
Business Ethics & Corporate Governance
Web Analytics
Social Media & Search Engine Management
Search Engine Optimization
Project Work