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Distance MBA in Marketing Management - University of Madras

About

The two-year M.B.A degree program (Blended and ODL mode) offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world. Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level. Understand the concepts of management and integrate them with marketing management. Effectively navigate the marketing segment which includes both traditional and modern-day marketing.

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Curriculum

Semester 1 –

  • Management Principles and Business Ethics
  • Quantitative and Research Methods in Business
  • Organisational Behaviour
  • Accounting for Managers
  • Managerial Economics

Semester 2 –

  • Legal systems in Business
  • Applied Operations Research
  • Strategic Management
  • International Business
  • Management Information System

Semester 3 –

  •  Human Resource Management
  • Marketing Management
  • Operations Management
  • Financial Management
  • Innovation and Entrepreneurship

Semester 4 –

  • Sales and Distribution Management
  • Advertising and Sales Promotion
  • Marketing Research and Consumer Behaviour
  • Brand Management
  • Project Work OR Services Marketing and Quality Management
Eligibility
  • Candidates for admission to the first year of the Master of Business Administration Degree Course in the Institute of Distance Education shall be required to have ANY ONE of the following qualifications under 10+2+3 pattern of Education:
  • A pass in any branch of study of a Bachelor Degree/Master Degree of the University of Madras or any other University recognized by the UGC/AIU or a qualification accepted by this University as equivalent thereto.
  • A Professional Degree in Engineering/Technology/Medicine/Architecture/Law.
  • Professional Qualification in Accountancy/Cost & Works Accountancy/Company Secretary ship A pass in Entrance Test conducted by the IDE, University of Madras, Chennai is mandatory to all the candidates.
Fee Structure

1st Year Fee – ₹ 20,740
2nd Year Fee – ₹ 17,600
Students must pay Project fee ₹ 3000 along with 2nd year Tuition fee, if he/ she chooses project in IV Semester.

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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 38,340/-  For 2 Years

Course Info

Duration: 2 Years

Type: Online MBA

Approved / Recognized By : UGC

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