Distance MBA in Marketing Management - University of Madras

Semester 1 –

• Management Principles and Business Ethics
• Quantitative and Research Methods in Business
• Organisational Behaviour
• Accounting for Managers
• Managerial Economics

Semester 2 –

• Legal systems in Business
• Applied Operations Research
• Strategic Management
• International Business
• Management Information System

Semester 3 –

•  Human Resource Management
• Marketing Management
• Operations Management
• Financial Management
• Innovation and Entrepreneurship

Semester 4 –

• Sales and Distribution Management
• Advertising and Sales Promotion
• Marketing Research and Consumer Behaviour
• Brand Management
• Project Work OR Services Marketing and Quality Management