Master of business administration - Marketing Management

About

MBA in Marketing Management

  • MBA in Marketing Management is one of the sought after disciplines among various aspiring students. Each and every business whether being local or international requisite well-versed marketing professionals for profuse brand activities including branding, advertising, promotions, strategy, sales, and media. That’s why we here at DY Patil Center for Online Learning, Pune (DPU) proffers online MBA in marketing management in India that primarily focuses on salient principles of marketing and business management to promote and sell services with strong market research and planning.Marketing is a vital part of any business and is evolving continuously. Thereby, DY Patil Center for Online Learning makes students aware of all technological trends in the domain and emphasis on Communication Skill, Analytical Skill, Executive and Leadership Skills, Integrating Skills, and Product Management Skills of all the candidates during the course. Upon completion of an online MBA in marketing management in India from DPU, one is able to skillfully identify the market choice and requirements via deep analysis of competition, economics, and demands.
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Curriculum

Semester 1

  • Principles & Practices of Management
  • Organisational Behaviour
  • Management Accounting
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environment Awareness and Disaster Management

Semester 2

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development

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semester 3

  • Consumer Behavior
  • Marketing Research
  • Sales & Distribution Management
  • Product and Brand Management
  • Retail Management
  • Marketing of services
  • Generic Elective-I – Digital Marketing \ Business English

 

 

semester 4

  • International Marketing
  • Integrated Marketing Communication
  • Generic Elective-II – Soft Skill \ Business Ethics and Corporate Governance

Project Work Repor

Eligibility

A Bachelor’s degree from a recognized university in any discipline

Minimum 50% aggregate marks or 45% in case of candidates belonging to reserved categories

Fee Structure

₹ 1,60,000/-  For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 1,60,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved / Recognized By : UGC

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