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Master of business administration - Marketing Online and Distance learning

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MBA in Marketing Online and Distance learning Programme Offered by ICFAI University

The MBA Program in Marketing is offered on flexible learning mode. The Program aims to impart knowledge and understanding of the different aspects of marketing viz., services marketing, retail management & marketing, sales and distribution management, and international marketing. The program prepares the students with the skills, knowledge and strategic perspectives essential to take up marketing positions in Indian and global companies

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Curriculum

Semester I (First Academic Year)

  • Accounting for Managers
  • Business Analytics-I
  • Business Communication
  • Business History
  • Financial Management -I
  • Information Systems for Managers
  • Managerial Economics
  • Marketing Management I
  • Organizational Behavior

semester 2

  • Business Analytics-II
  • Career Management
  • Financial Management -II
  • Human Resource Management
  • Legal Environment of Business
  • Macroeconomics & Business Environment
  • Marketing Management II
  • Operations Management

semester 3

  • Entrepreneurial Development
  • Managing the Family Business
  • Consumer Behavior
  • Marketing Research
  • B2B Marketing
  • Integrated Marketing Communication
  • Services Marketing
  • Sales & Distribution Management
  • Retail Management
  • Customer Relationship Management

semester 4

  • Entrepreneurial Development
  • Managing the Family Business
  • Consumer Behavior
  • Marketing Research
  • B2B Marketing
  • Integrated Marketing Communication
  • Services Marketing
  • Sales & Distribution Management
  • Retail Management
  • Customer Relationship Management
Eligibility

Graduates (any discipline)

Fee Structure

₹ 16,02,000/- For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 16,02,000/- For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved / Recognized By : UGC

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