MBA in Journalism and Mass Communication. PG Programme

MBA in Journalism and Mass Communication. PG Programme

About Course

MBA in Journalism and Mass Communication. PG Programme

The world has witnessed a phenomenal growth in the mass communication industry over the past few decades. It has completely eradicated geographic boundaries and has a unified global community into one whole world. This unprecedented explosion in the media industry is encouraging many to look forward to work in this dynamic and exciting sector. MBA in Mass Communication fosters the highest quality education and introduces you to the multi-faceted needs of the mass communication industry. This program is designed for passionate students who work or plan to work in executive or managerial positions in broader mass communication fields like films, documentary making broadcasting, marketing communications, print/digital media, public relations or related industries.

Objective

  • To develop an in-depth understanding of the mass communication industry
  • To develop a practical approach towards a real-world scenario
  • To expose you to practical and theoretical topics mass communication for a holistic understanding
  • To provide the necessary business skills in areas such as finance, managerial methods, organizational management, and strategic skills.
  • Integrating creative approaches for the study of media and communication.
  • To nurture and develop independent thinking, creative, responsible communicators and managers for the different media industry
  • To keep students abreast with the growth of media trends, style, and presentation

Curriculum

Semester 1
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law

Semester 2
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills

Semester 3
Business Policies & Strategic Management
Entrepreneurship & Innovation Management
Fundamentals Of Mass Communication
Media Law And Regulations
Consumer Behaviour

Semester 4
Business Ethics & Corporate Governance
Communication and Media
Advertising And Public Relations
New Age Media
Project Work

Eligibility

Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is requiredDuration Minimum- 2 years Maximum- 4 years

Price

$₹ 74,400

Course Info

Duration: 2 Years


Type: PG


Approved By: UGC/DEB


College: Suresh Gyaan Vihar University Distance Education

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