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Master of business administration - Media Management And entertainment Management

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Marketing Management MBA Distance Programme Offered by SGVU

MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.

Objective:-

  • To provide intensive theoretical and practical knowledge of marketing management.
  • To develop understanding the core managerial principles.
  • To hone students critical thinking and analytical skills.
  • To develop the analytical and decision-making skills required to meet and perform in a growing business environment.
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Curriculum

Semester 1 —

  • Modern Business Organization and Management
  • Global Business Environment & Economics
  • Accounting & Financial Management
  • HR & OB
  • Business & Corporate Law

Semester 2 —

  • Business Research Methodology
  • Modern Marketing Management
  • Information Technology for Business
  • Production Operations & SCM
  • Business Communication Skills

Semester 3 —

  • Business Policies & Strategic Management
  • Entrepreneurship & Innovation Management
  • Media & Campaign Management
  • Media Law And Regulations
  • Consumer Behaviour

Semester 4 —

  • Business Ethics & Corporate Governance
  • Communication and Media
  • Media Management On Print And Radio
  • New Age Media
  • Project Work
Eligibility
Minimum 50% marks in Graduation or Graduation less than 50 % with 2 year of minimum experience is required Duration Minimum- 2 years Maximum- 4 years
Fee Structure

₹ 74,400/-  For 2 Years

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Fees

₹ 74,400/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved / Recognized By : UGC

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