MBA in media management and entertainment management

Distance MBA in Media Management And entertainment management offered by SGVU

The Media and Entertainment industry has experienced remarkable transformations over a decade. Firstly, large, corporate companies, such as Reliance, are increasingly showing interest in this industry. Secondly, the industry is increasingly becoming global. Many Indian media companies now have global presence and are working together with international co-production media companies to create and distribute content. Hence, Media companies are now looking for intelligent, competent and professionally trained managers who have a core understanding of the media and entertainment industry. To answer this need, Media and Entertainment Management at SGVUDE provides hands-on knowledge of film and TV production with management, finance and marketing training. We encourage job skills to succeed in the entertainment industry, including media laws, censorship, new and digital media as well as media business and planning.

Objective

To provide crucial inputs on different aspects of Media and Entertainment industry.

To focus on domain knowledge, technical proficiency and creativity

To update the knowledge base and develop inter-personal skills.

To develop understanding of the challenges involved in producing, distributing, and marketing an entertainment offering.

Assess how the explosive growth of various distribution channels is changing the entertainment business landscape

To nurture and develop independent thinking, creative, responsible communicators and managers for different media industry

To keep students abreast with the growth of media trends, style and presentation

Curriculum

Semester 1
Modern Business Organization and Management
Global Business Environment & Economics
Accounting & Financial Management
HR & OB
Business & Corporate Law

Semester 2
Business Research Methodology
Modern Marketing Management
Information Technology for Business
Production Operations & SCM
Business Communication Skills

Semester 3
Business Policies & Strategic Management
Entrepreneurship & Innovation Management
Media & Campaign Management
Media Law And Regulations
Consumer Behaviour

Semester 4
Business Ethics & Corporate Governance
Communication and Media
Media Management On Print And Radio
New Age Media
Project Work