A study showed that about 71% of people prefer to buy goods and services from brands they are already familiar with.
This means that if your product or service is not well-known, it is very unlikely that a customer will choose it. You have a better chance of winning a lottery than this. Your business is not a game of chance like the lottery. Instead of hoping that a customer will choose your product or service by chance, you should work hard to be in the minds of your customers. And to get people to think of you, you have to build your brand. Building a strong brand would go a long way toward making people think of your product or service in a good way. The success of a brand now depends on how well it is branded and advertised. With the skills you learn in this course of Jain Online BBA in Advertising & Branding, you’ll be able to change your brand and give it a place in the market. It will let you make and run brands that connect with your target audience and build a base of loyal customers. Find out the curriculum for Jain Online BBA in Advertising & Branding below.