Online Bachelor of Business Administration – Digital Marketing


With the changes in the virtual world, online degree programmes in India are becoming more and more popular. One of the most popular trends of the 21st century is digital advertising. The market, which is worth more than 12,000 crores, has a unique place for digitizing the presence of both old and new businesses in the market. One of the best undergraduate degrees you can get online is a Jain Online BBA in Digital Marketing. Today, recruiters want to focus on candidates who know a lot about digital toolkits and international trades. In the year 2021, most big companies are looking for digital marketers. Online programs that are UGC-eligible are a huge help for anyone who wants to be successful in the 21st century.

There are more than 20 million digital advertising spots in India alone. Companies like candidates who know a lot about tools. The managerial candidates, on the other hand, stand out with their sales strategies and accounting skills. The elective will help you improve all of your business skills for a successful future. When you use management courses and digital toolkits together, you’ll get the skills you’ve been waiting to use in your career.Find out the curriculum for Jain Online BBA in Digital Marketing below.

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Semester 1 –

  • English
  • Business Management
  • Accounting for Business
  • Introduction to Digital Marketing
  • Business Foundations with Excel
  • Quantitative Techniques for Management

Semester 2 –

  • Marketing Management
  • Organization Behavior and HRM
  • Cost and Management Accounting
  • Search Engine Optimization and Search Engine Marketing
  • Introduction to Business Analytics
  • Communicative English

Semester 3 –

  • Managerial Economics
  • Advanced Marketing Management
  • Data Visualization
  • User Retention and Engagement
  • Environmental Science

Semester 4 –

  • Macroeconomics
  • Financial Markets and Instruments
  • Social Media Marketing
  • Email and Affiliate Marketing
  • Entrepreneurship

Semester 5 –

  • Content Marketing
  • Marketing Analytics
  • Web, Mobile, and Social Media Analytics
  • Research Methodology
  • Personal and Managerial Effectiveness

Semester 6 –

  • Operations Management
  • Strategic Management
  • Campaign Management
  • Information Systems for Business
  • Ethics and Values
  • Research Project
  • Pass the ( 10+2 ) examination from State Board / CBSE / NIOS / IB / ICSE recognized by the State or Central Government.
  • Candidates who are due to appear in the ( 10+2 ) examination are also eligible to apply.
Fee Structure

₹ 2,40,000/-  For 3 Years


The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking, and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

  • JAIN (Deemed-to-be University) offers six categories of scholarships with the objective to encourage extraordinary talent in academics, sports, music, dance, and literary categories. Apart from this, the University also admits candidates with visual, auditory, and other significant physical disabilities to all the courses. The scholarship is offered to Indian Nationals and is awarded to students of JAIN (Deemed-to-be University) only. Scholarships will be reviewed on a regular basis by the JAIN (Deemed-to-be University) Scholarship Committee (JUSC). The committee reserves the right to introduce new scholarships or to cease the award of scholarships at any time. The eligibility criteria for each scholarship and agreement on the number of scholarships to be awarded annually are approved by JUSC. The committee also supports the selection and renewal process. Scholarship within each category will be awarded on the basis of merit (subject to the number of scholarships available in each category for that year) and will not by any means be tested or otherwise influenced by any other award/grant etc. held by the scholarship applicant. The scholarship is not transferable.
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Note – This Information Has Been Taken From the Official Website Of The College.


₹ 2,40,000/-  For 3 Years

Course Info

Duration: 3 Years

Type: PG

Approved By: UGC , AICTE

College: Jain Online

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