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Online BBA Digital Marketing - VTU

About

The Bachelor of Business Administration (Digital Marketing) is a thorough undergraduate degree program crafted to prepare students for success in the dynamic realm of digital marketing. This program provides a balanced combination of traditional business administration fundamentals alongside specialized courses tailored to digital marketing strategies, tools, and technologies.

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Curriculum

Semester 1 –

  • Management & Organizational Behaviour
  • Business Economics
  • Fundamentals of Statistics
  • Principles of Marketing
  • Business Communication

Semester 2 –

  • Financial Accounting
  • Computer Applications in Business
  • Fundamentals of Digital Marketing
  • Human Resources Management
  • Fundamentals of Research Methodology

Semester 3 –

  • Indian Ethos and Value Systems
  • Financial Management
  • Strategic Management
  • Digital Entrepreneurship
  • Consumer Behaviour in Digital Era

Semester 4 –

  • Management Information System
  • Integrated Marketing Management
  • Brand Management in Digital Era
  • Customer Relationship Management
  • Fundamentals of IoT for Business

Semester 5 –

  • Website Design & Development
  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Marketing Analytics

Semester 6 –

  • Influencer Marketing
  • Affiliate Marketing
  • Neuro Marketing
  • Project Work
Eligibility
  • Candidate should have passed in 10 + 2 / Diploma of any stream / Any Equivalent Certificate to PUC
Fee Structure
Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

Course Info

Duration: 3 Years

Type: UG

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