Online BBA Digital Marketing - VTU

Semester 1 –

• Management & Organizational Behaviour
• Business Economics
• Fundamentals of Statistics
• Principles of Marketing
• Business Communication

Semester 2 –

• Financial Accounting
• Computer Applications in Business
• Fundamentals of Digital Marketing
• Human Resources Management
• Fundamentals of Research Methodology

Semester 3 –

• Indian Ethos and Value Systems
• Financial Management
• Strategic Management
• Digital Entrepreneurship
• Consumer Behaviour in Digital Era

Semester 4 –

• Management Information System
• Integrated Marketing Management
• Brand Management in Digital Era
• Customer Relationship Management
• Fundamentals of IoT for Business

Semester 5 –

• Website Design & Development
• Content Marketing
• Search Engine Optimization
• Social Media Marketing
• Marketing Analytics

Semester 6 –

• Influencer Marketing
• Affiliate Marketing
• Neuro Marketing
• Project Work