What is the most crucial factor that can make or break a product?
The economical car introduced by a reputable automobile brand failed simply because it was positioned as a low-cost item in a nation where more than 1/3 of the population is middle class!
It is crucial to consider how your target market will view your product or service and how you intend to position it. Because of certain associations, you have with this brand, you wouldn’t purchase tomato ketchup from Harpic. You can make your brand stand out and appear on their to-buy list by developing the proper brand image, earning your audience’s trust, and engaging with them in a language they can comprehend.
The concurrent needs that have emerged with the emergence of digital platforms and other powerful advertising tools have been taken into consideration when designing this elective, Advertising and Branding. The course will walk you through the tactics for building successful brands and products, maintaining them, and expanding them using real-world situations, solutions, and pitches. By analyzing, making decisions, and strategizing the advertising solutions, you will learn how to establish a strong brand and gain a practical understanding of the various functional areas of Advertising.