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Online Master of Business Administration – Advertising & Branding

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What is the most crucial factor that can make or break a product?

The economical car introduced by a reputable automobile brand failed simply because it was positioned as a low-cost item in a nation where more than 1/3 of the population is middle class!

It is crucial to consider how your target market will view your product or service and how you intend to position it. Because of certain associations, you have with this brand, you wouldn’t purchase tomato ketchup from Harpic. You can make your brand stand out and appear on their to-buy list by developing the proper brand image, earning your audience’s trust, and engaging with them in a language they can comprehend.

The concurrent needs that have emerged with the emergence of digital platforms and other powerful advertising tools have been taken into consideration when designing this elective, Advertising and Branding. The course will walk you through the tactics for building successful brands and products, maintaining them, and expanding them using real-world situations, solutions, and pitches. By analyzing, making decisions, and strategizing the advertising solutions, you will learn how to establish a strong brand and gain a practical understanding of the various functional areas of Advertising.

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Curriculum

Semester 1 –

  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behaviour and Human Resources Management
  • Quantitative Techniques and Analytics

Semester 2 –

  • Entrepreneurship
  • Marketing Management and Research
  • Branding Fundamentals
  • Building Brand Identity
  • Designing Branding Elements

Semester 3 –

  • Business Environment and Strategy
  • Operations Management
  • Creating Effective Advertisements
  • Offline Advertising
  • Online Advertising
  • Open Elective Course

Semester 4 –

  • Effective Copywriting
  • Managing Brand Reputation
  • Luxury Branding
  • International Branding
  • Cross-functional Elective Course
  • Master Thesis / Project*
Eligibility
  • Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC-recognized University.
  • Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.
Fee Structure

₹ 2,00,000/-  For 2 Years

Placements

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Scholarship
  • JAIN (Deemed-to-be University) offers six categories of scholarships with the objective of encouraging extraordinary talent in academics, sports, music, dance, and literary categories. Apart from this, the University also admits candidates with visual, auditory, and other significant physical disabilities to all the courses. The scholarship is offered to Indian Nationals and is awarded to students of JAIN (Deemed-to-be University) only. Scholarships will be reviewed on a regular basis by the JAIN (Deemed-to-be University) Scholarship Committee (JUSC). The committee reserves the right to introduce new scholarships or to cease the award of scholarships at any time. The eligibility criteria for each scholarship and agreement on the number of scholarships to be awarded annually are approved by JUSC. The committee also approves the selection and renewal process. Scholarship within each category will be awarded on the basis of merit (subject to the number of scholarships available in each category for that year). It will not by any means be tested or otherwise influenced by any other award/grant etc. held by the scholarship applicant.The scholarship is not transferable.
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 2,00,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved By: UGC , AICTE

College: Jain Online

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