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Online Master of Business Administration – Digital Business

About

Today’s business success depends on its online presence. As a result, the digital business sector is one of the fastest-growing and most popular. The UPES MBA in Digital Business program prepares you to do well in an online business setting. It looks at a wide range of topics, from online architecture to usability, and covers many of the important problems that managers face in internet-based environments. You’ll be ready to start your own online business, join an existing company, or come up with new ways to conduct business online.

The term “ecosystem” refers to a group of people who work in the construction industry. Participants will learn about business practices, processes, designs, and strategies that are important for success in digital businesses.

The UPES MBA in Digital Business program will help students become well-rounded professionals who are ready to take on industry challenges in retail, manufacturing, and the service sector, among other areas.

The MBA in Digital Business program will give students the skills they need to become top professionals or business owners in the rapidly expanding fields of digital marketing and digital business.

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Curriculum

Semester 1 –

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management

Semester 2 –

  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology

Semester 3 –

  • Introduction to Digital Business and Social Media Tools
  • Digital Business Models and Design Principles
  • Digital Brand Management
  • Digital Marketing
  • Business Analytics for Managers

Semester 4 –

  • Data Visualization
  • Business Policy & Strategy
  • Digital and Business Laws
  • Digital Payments and E-Business & E-Commerce
  • Dissertation
Eligibility
  • Graduation in any discipline with 50% and above marks (or an equivalent GPA) by any recognized university.
  • 5% relaxation in marks in case of more than 2 years of experience.
Fee Structure

₹ 1,50,000/-  For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 1,50,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved By: UGC ,NAAC

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