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Jain Online MBA in Digital Marketing & E-Commerce

Online Master of Business Administration – Digital Marketing & E-commerce

About

The foundation of all 21st-century businesses is the expected more than Rs. 12,000 crores digital advertising market spend. Companies today value managers who have a thorough awareness of how to use digital tools and platforms for company success in addition to a holistic understanding of business. There are an estimated 20 Lakh jobs in digital marketing in India alone and over two-thirds of businesses intend to increase their staff in these positions in the upcoming year. This elective of Jain Online MBA in Digital Marketing & E-Commerce will put you in a position to take advantage of this chance. The elective adds a deep dive into the realm of digital marketing and how it can be used successfully to produce maximum corporate value after first laying the groundwork with a thorough general management curriculum. Find out the curriculum for Jain Online MBA in Digital Marketing & E-Commerce below.

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Curriculum

Semester 1 –

  • Principles of Economics & Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behaviour and Human Resources Management
  • Quantitative Techniques & Analytics

Semester 2 –

  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Services Marketing and CRM

Semester 3 –

  • Business Environment and Strategy
  • Operations Management
  • Growth Marketing
  • Outbound Marketing: Digital Ads and Social Media Marketing
  • Brand Management for E-Commerce
  • Open Elective Course

Semester 4 –

  • Web & Social Media Analytics
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-Functional Elective – Analytical Problem Solving for Business
  • Master Thesis / Project*
Eligibility
  • Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC-recognized University.
  • Candidates in the Bachelor Program’s final semester are also eligible to apply.
Fee Structure

₹ 2,00,000/-  For 2 Years

Placements

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking, and human resourcing skills help our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Scholarship
  • JAIN (Deemed-to-be University) offers six categories of scholarships with the objective to encourage extraordinary talent in academics, sports, music, dance, and literary categories. Apart from this, the University also admits candidates with visual, auditory, and other significant physical disabilities to all the courses. The scholarship is offered to Indian Nationals and is awarded to students of JAIN (Deemed-to-be University) only. Scholarships will be reviewed on a regular basis by the JAIN (Deemed-to-be University) Scholarship Committee (JUSC). The committee reserves the right to introduce new scholarships or to cease the award of scholarships at any time. The eligibility criteria for each scholarship and agreement on the number of scholarships to be awarded annually are approved by JUSC. The committee also supports the selection and renewal process. Scholarship within each category will be awarded on the basis of merit (subject to the number of scholarships available in each category for that year) and will not by any means be tested or otherwise influenced by any other award/grant etc. held by the scholarship applicant. The scholarship is not transferable.
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 2,00,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved By: UGC , AICTE

College: Jain Online

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