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Online Master of Business Administration – Marketing Management

About

The UPES MBA in Marketing Program gives students a solid understanding of human and market behavior to help them fix major disconnects with the end customer. You learn how to create effective strategies to enhance how a business interacts with the outside world.

Along with the traditional mainstream media, the Indian Marketing Ecosystem is expanding at an exponential rate and is anticipated to reach great heights in the next ten years. As society and the market change every day, consumers’ problems are getting harder and harder to solve.

The UPES MBA in Marketing curriculum is designed to give you core business skills and help you develop critical thinking and analytical skills so that you can make a big difference in the field. You will learn a lot about new topics like Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales & Channel Management, Advertising, and Sales Promotion.

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Curriculum

Semester 1 –

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management

Semester 2 –

  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology

Semester 3 –

  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing

Semester 4 –

  • Business Policy & Strategy
  • Data Visualization
  • Advertising and Sales Promotion
  • Social and Digital Media Marketing
  • Dissertation
Eligibility
  • Graduation in any discipline with 50% and above marks (or an equivalent GPA) by any recognized university.
  • 5% relaxation in marks in case of more than 2 years of experience.
Fee Structure

₹ 1,35,000/-  For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 1,35,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved By: UGC ,NAAC

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