The UPES MBA in Marketing Program gives students a solid understanding of human and market behavior to help them fix major disconnects with the end customer. You learn how to create effective strategies to enhance how a business interacts with the outside world.
Along with the traditional mainstream media, the Indian Marketing Ecosystem is expanding at an exponential rate and is anticipated to reach great heights in the next ten years. As society and the market change every day, consumers’ problems are getting harder and harder to solve.
The UPES MBA in Marketing curriculum is designed to give you core business skills and help you develop critical thinking and analytical skills so that you can make a big difference in the field. You will learn a lot about new topics like Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales & Channel Management, Advertising, and Sales Promotion.
