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Online Master Of Business Adminstration - Marketing Management - Maharishi Markandeshwar University

About

This online MBA program is intended to assist future managers develop a variety of analytical, strategic, leadership, and business abilities that will enable students to successfully use their learning in the corporate world around the globe. They get the ability to apply, modify, and integrate their abilities in a variety of contexts thanks to this program.

Curriculum

Semester 1 –

  • Management Process and Organizational Behaviour
  • Managerial Economics
  • Data Analysis for Managers
  • Accounting for Managers
  • Executive Communication
  • Legal Aspects of Business
  • Fundamentals of Computers
  • Seminar
  • Open Elective

 Semester 2 –

  • Research Methodology
  • Operations Research
  • Business Analytics
  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Production and Operations Management
  • International Business
  • Open Elective

 Semester 3 –

  • Strategic Management
  • Entrepreneurship Development
  • Summer Training Report
  • *Specialization – I (Any three courses)
  • *Specialization – II (Any three courses)

 Semester 4 –

  • Management Information System
  • * Research Project
  • *Specialization – I (Any two courses)
  • *Specialization – II (Any two courses)

*SPECIALIZATION ELECTIVE IN 3 SEMESTER

Marketing

  • Marketing Research
  • Consumer Behaviour
  • Marketing of Services
  • Retail Management
  • Marketing Analytics

Finance

  • Security Analysis and Portfolio Management
  • Management of Financial Services
  • Financial Modelling
  • Corporate Tax Planning
  • Foreign Exchange Management

Human Resource

  • Human Resource Development
  • Performance Management
  • Managing Inter-personal and group Processes
  • Strategic Human Resource Management
  • Human Resource Analytics

International Business

  • International Business Environment
  • Export Import Procedures and Documentation
  • Foreign Exchange Management
  • Multinational Banking
  • International Trade Laws

Operations Management

  • Supply Chain Management
  • Purchase Management
  • Service Operations Management
  • Technology Management
  • Goal Programming in Management

Information Technology

  • Enterprise Resource Planning
  • Business Process Re-engineering
  • System Analysis and Design
  • E-Commerce Applications
  • Data Base Management System

Hospital Management

  • Hospital Operations Management
  • Management of Medical and Health Services
  • Marketing of Hospital Services
  • Hospital Management and Laws
  • Hospital Patient Management

Hospitality Management

  • Introduction to Hospitality
  • Conference and Event Management
  • Food and Beverage Management and Control
  • Customer Relationship Management
  • Travel Agency and Tour Operations

Agri-Business Management

  • Fruit Production and Post-Harvest Management
  • Technology for Vegetables & Spice Production
  • Poultry and Hatchery Management
  • Fertilizer Technology Management
  • Production Technology for Agronomical Crops

*SPECIALIZATION ELECTIVE IN 4 SEMESTER

Marketing

  • Sales and Distribution Management
  • Integrated Marketing Communication
  • Product and Brand Management
  • Strategic Marketing
  • Digital and Social Media Marketing

Finance

  • Behavioural finance
  • Financial Derivatives
  • International Financial Management
  • Project Management
  • Financial Restructuring

Human Resource

  • Organization Change and Intervention Strategies
  • Global Human Resource Management
  • Business Negotiations
  • Labour Welfare and Social Security
  • Leadership Dynamics

International Business

  • International Strategic Management
  • International Logistics
  • Regional Economic Blocks
  • Cross Cultural and Global Management
  • India’s Foreign Trade and Policy

Operations Management

  • Total Quality Management
  • Logistics Management
  • Inventory Management
  • Computer Aided Design and Management
  • World Class Manufacturing

Information Technology

  • E-Customer Relationship Management
  • Multi-Media and Web Development
  • Management Information System
  • Programming with Python
  • Data Warehousing and Data Mining

Hospitality Management

  • Front Office Operations
  • Tourism Products Design and Development
  • Airport Management
  • Service Marketing
  • Operations Management

Agri-Business Management

  • Live Stock Farm Management
  • AgriEntrepreneurship
  • Seed Production Technology & Management
  • Feed Business Management
  • Management of Floriculture and Landscaping
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Eligibility
  • Passed Bachelor’s Degree of minimum 3 years duration.
  • Obtained at least 50% marks (45% in case of candidates belonging to reserved category) in the qualifying Examination.
Fee Structure

₹ 1,10,000/- For 2 years

placement
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 1,10,000/- For 2 years

Course Info

Duration: 2 Years

Type: Online MBA

Approved / Recognized By : UGC,NAAC

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