Online Master Of Business Adminstration - Marketing Management - Maharishi Markandeshwar University

About

This online MBA program is intended to assist future managers develop a variety of analytical, strategic, leadership, and business abilities that will enable students to successfully use their learning in the corporate world around the globe. They get the ability to apply, modify, and integrate their abilities in a variety of contexts thanks to this program.

Curriculum

Semester 1 –

Management Process and Organizational Behaviour
Managerial Economics
Data Analysis for Managers
Accounting for Managers
Executive Communication
Legal Aspects of Business
Fundamentals of Computers
Seminar
Open Elective

Semester 2 –

Research Methodology
Operations Research
Business Analytics
Financial Management
Marketing Management
Human Resource Management
Production and Operations Management
International Business
Open Elective

Semester 3 –

Strategic Management
Entrepreneurship Development
Summer Training Report
*Specialization – I (Any three courses)
*Specialization – II (Any three courses)

Semester 4 –

Management Information System
* Research Project
*Specialization – I (Any two courses)
*Specialization – II (Any two courses)

*SPECIALIZATION ELECTIVE IN 3 SEMESTER

Marketing

Marketing Research
Consumer Behaviour
Marketing of Services
Retail Management
Marketing Analytics

Finance

Security Analysis and Portfolio Management
Management of Financial Services
Financial Modelling
Corporate Tax Planning
Foreign Exchange Management

Human Resource

Human Resource Development
Performance Management
Managing Inter-personal and group Processes
Strategic Human Resource Management
Human Resource Analytics

International Business

International Business Environment
Export Import Procedures and Documentation
Foreign Exchange Management
Multinational Banking
International Trade Laws

Operations Management

Supply Chain Management
Purchase Management
Service Operations Management
Technology Management
Goal Programming in Management

Information Technology

Enterprise Resource Planning
Business Process Re-engineering
System Analysis and Design
E-Commerce Applications
Data Base Management System

Hospital Management

Hospital Operations Management
Management of Medical and Health Services
Marketing of Hospital Services
Hospital Management and Laws
Hospital Patient Management

Hospitality Management

Introduction to Hospitality
Conference and Event Management
Food and Beverage Management and Control
Customer Relationship Management
Travel Agency and Tour Operations

Agri-Business Management

Fruit Production and Post-Harvest Management
Technology for Vegetables & Spice Production
Poultry and Hatchery Management
Fertilizer Technology Management
Production Technology for Agronomical Crops

*SPECIALIZATION ELECTIVE IN 4 SEMESTER

Marketing

Sales and Distribution Management
Integrated Marketing Communication
Product and Brand Management
Strategic Marketing
Digital and Social Media Marketing

Finance

Behavioural finance
Financial Derivatives
International Financial Management
Project Management
Financial Restructuring

Human Resource

Organization Change and Intervention Strategies
Global Human Resource Management
Business Negotiations
Labour Welfare and Social Security
Leadership Dynamics

International Business

International Strategic Management
International Logistics
Regional Economic Blocks
Cross Cultural and Global Management
India’s Foreign Trade and Policy

Operations Management

Total Quality Management
Logistics Management
Inventory Management
Computer Aided Design and Management
World Class Manufacturing

Information Technology

E-Customer Relationship Management
Multi-Media and Web Development
Management Information System
Programming with Python
Data Warehousing and Data Mining

Hospitality Management

Front Office Operations
Tourism Products Design and Development
Airport Management
Service Marketing
Operations Management

Agri-Business Management

Live Stock Farm Management
AgriEntrepreneurship
Seed Production Technology & Management
Feed Business Management
Management of Floriculture and Landscaping

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Eligibility

Passed Bachelor’s Degree of minimum 3 years duration.
Obtained at least 50% marks (45% in case of candidates belonging to reserved category) in the qualifying Examination.