Online Master of business administration - Digital Marketing

About

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.

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Curriculum

Semester 1

  • Principles & Practices of Management
  • Organisational Behaviour
  • Management Accounting
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environment Awareness and Disaster Management

Semester 2

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development

semester 3

  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Integrated Marketing Communication
  • Social Media Marketing
  • Emerging Trends in Information Technology
  • Web Designing and Content Management (MM)
  • Generic Elective-I – Digital Marketing \ Business English

 

semester 4

  • Product and Brand Management
  • International Marketing
  • Generic Elective-II – Soft Skill \ Business Ethics and Corporate Governance
  • Project Work Report
Eligibility
  • A Bachelor’s degree from a recognized university in any discipline
  • Minimum 50% aggregate marks or 45% in case of candidates belonging to reserved categories
Fee Structure

₹ 1,60,000/-  For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 1,60,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: Online MBA

Approved / Recognized By : UGC

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