Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.
Online Master of business administration - Digital Marketing
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Semester 1
- Principles & Practices of Management
- Organisational Behaviour
- Management Accounting
- Managerial Economics
- Business Communication
- Research Methodology
- Environment Awareness and Disaster Management
Semester 2
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Management Information System
- Strategic Management & Business Policy
- Entrepreneurship Development
semester 3
- Introduction to Digital Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Social Media Marketing
- Emerging Trends in Information Technology
- Web Designing and Content Management (MM)
- Generic Elective-IÂ –Â Digital Marketing \ Business English
semester 4
- Product and Brand Management
- International Marketing
- Generic Elective-II – Soft Skill \ Business Ethics and Corporate Governance
- Project Work Report
- A Bachelor’s degree from a recognized university in any discipline
- Minimum 50% aggregate marks or 45% in case of candidates belonging to reserved categories
₹ 1,60,000/- For 2 Years
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Note – This Information Has Been Taken From the Official Website Of The College.
Fees
₹ 1,60,000/- For 2 Years