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Online Master of business administration - Marketing Management - Dr M.G.R. University

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Online MBA in Marketing Management MGR University – 

Regardless of the industry, a clear and successful marketing plan is critical to a company’s success. Any marketing campaign’s success, however, is determined by the people in charge of it. An Online MBA in Marketing Management provides marketing professionals with the knowledge they need to manage complicated marketing initiatives.

“What is an Online MBA in Marketing Management at MGR University?” those who wish to work in marketing sometimes inquire. This advanced degree educates students to comprehend the numerous elements that influence markets and equips them with the information necessary to develop marketing and sales strategies. Students in this program can anticipate taking several classes, including market research, consumer behavior, new company initiatives, customer relations, and marketing communications, among others.

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Curriculum

Semester 1 –

  • Principles of Management
  • Organization Behaviour
  • Statistical Methods for Managers
  • Managerial Economics
  • Basic Accounting for Managers
  • Business Legislations
  • E-Commerce
  • Business Communication

Semester 2 –

  • Management Accounting
  • Optimization Techniques for Managers
  • Marketing Management
  • Human Resource Management
  • Computer Application for Business
  • Taxation Management
  • International Finance Management
  • Management of Financial Services

Semester 3 –

  • Research Methodology
  • Strategic Management
  • International Business Management
  • Production and Operations Management
  • Entrepreneurship Development
  • International Marketing Management
  • Advertising & Sales Promotion
  • Digital Marketing
  • Summer Project Viva Voce

Semester 4 –

  • Business Ethics
  • Professional Skill Development
  • PROJECT WORK (8 WEEKS)
Eligibility
Any Graduate from a Recognized university.
Fee Structure

₹ 1,41,000/-  For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 1,41,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: Online MBA

Approved / Recognized By : UGC

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