Online Master of business administration - Marketing - Shiv Nadar University

About

Every day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. SNU Online prepares you with the MBA in Marketing optimally for a career in the international advertising industry. You will develop new skills in areas like international branding and customer relationship marketing and expand your knowledge to be optimally prepared for your future career.

This UGC Entitled MBA Program is designed for fresh graduates and working professionals to provide them an effective business education in an online format. It prepares participants to lead in an increasingly volatile, uncertain, complex, ambiguous, and digital world. Apart from functional knowledge, the program emphasizes emerging technologies, globalization of businesses, and strategy in a digital world. Participants will have an opportunity to connect with professors, industry experts, peer groups and experience an immersive educational experience.

Curriculum

First Year
Quarter 1 –

Financial Reporting and Analysis
Business Leadership and Organizational Behavior
Data for Decision Making
Managerial Communication

Quarter 2 –

Managerial Accounting
Marketing Strategy and Planning
Managerial Economics
Advanced Excel and Modelling

Quarter 3 –

Executing Marketing Plans
Managing People
Macroeconomics
Data, Technology and Analytics for Business

Quarter 4 –

Corporate Finance
Operations Management
Indian Economy and Geo Politics
Design Thinking and Innovation

Second Year
Quarter 5 –

Marketing Research
Project Management
Creating and Launching Entrepreneurial Ventures
Strategic Management and Competition

Quarter 6 –

Entrepreneurial Finance
Strategic Leadership
Business Model Innovation and Digital Transformation
Data Visualization and Business Intelligence
Fintech

Quarter 7 –

Business Simulation
Capstone Project
Digital Marketing
Consumer Experience Management

Quarter 8 –

Business Simulation
Capstone Project
Product and Brand Management
Marketing Analytics

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Eligibility

Applicants must hold a bachelor’s degree or equivalent with at least 50% marks or equivalent CGPA from a UGC-Recognized University.
Graduates with professional working experience will be preferred

Fee Structure

Total Fees – ₹ 4,00,000/-
1st Year Fee – ₹ 2,00,000/-
2nd Year Fee – ₹ 2,00,000/-

Placements

Scholarship

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Related Courses

Online/Distance MBA in Business Management - SimpliDistance

Fees

₹ 4,00,000/- for 2 Years

Course Info

Duration: 2 Years

Type: Online MBA

Approved / Recognized By : UGC

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