Online PG Diploma in Financial Analysis, Marketing Analytics, HR Analytics - VTU


The Post Graduate Diploma in Financial Analytics, Marketing Analytics, and HR Analytics is a specialized program that provides comprehensive training and expertise in three critical areas of analytics. This program is structured to furnish students with the necessary knowledge and skills to apply data analytics techniques in finance, marketing, and human resources domains, enabling them to make data-driven decisions and achieve a competitive advantage in their respective industries.

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Semester 1 –

  • Management and Organizational Behaviour
  • Quantitative Techniques
  • Accounting for Managers
  • Marketing Management
  • Business Communication

Semester 2 –

  • Human Resources Management
  • Corporate Strategy
  • Financial Management
  • Business Research Methods
  • Entrepreneurship Development

Semester 3 –

Financial Analytics –

  • Basics of Business Analytics
  • Financial Statement Analysis
  • Forensic Accounting
  • Risk Analysis & FinTech
  • Financial Econometrics

HR Analytics –

  • Basics of Business Analytics
  • Introduction to HR Analytics
  • HR Metrics & Measures
  • Predictive Analytics in HR
  • Data Visualization & Story Telling with HR Data

Marketing Analytics –

  • Basics of Business Analytics
  • Introduction to Marketing Analytics
  • Digital Advertising Analytics
  • Marketing Research & Metrics
  • Retail Analytics

Semester 4 –

Financial Analytics –

  • Fraud Analytics
  • Financial Modeling
  • Emerging Issues in Financial analytics
  • Project Work

HR Analytics –

  • HR accounting & Audit
  • Text Analytics
  • Investing in People
  • Project Work

Marketing Analytics –

  • Supply Chain Analytics
  • Business Intelligence & Analytics
  • Social Media Analytics
  • Project Work
  • Admission to PGD Program shall be open to the candidates who have passed in Bachelor’s Degree or equivalent examination from Recognized University.
Fee Structure
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Note – This Information Has Been Taken From the Official Website Of The College.


Course Info

Duration: 2 Years

Type: PG

Approved By: UGC, NAAC

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