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CRM courses online- PG programme

About

Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supp. The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM.

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Curriculum

SEMESTER I :

  • Principles and Practices of Management
  • Marketing Management
  • Customer Relationship Management
  • Consumer Behaviour

SEMESTER II :

  • Advanced CRM
  • Sales and Distribution Management
  • Services Marketing
  • CRM in Service Industry

SEMESTER III :

  • Business Communication
  • B2B Markets and CRM
  • Marketing Research
  • E-Business

SEMESTER IV :

  • Consumer Protection Act, 2019
  • Research Methodology
  • Project
Eligibility
  • Bachelor’s degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC  Graduate from a recognised / accredited University / Institution.
  • Students who have appeared for final year of examination of their bachelor’s degree program and are awaiting results can also apply, subject to successfully completing their bachelor’s degree program / graduation within the time period specified by SCDL.
Fee Structure

₹ 50,000/-

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 50,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved / Recognized By : AICTE

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