Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supp. The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM.
CRM courses online- PG programme
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SEMESTER I :
- Principles and Practices of Management
- Marketing Management
- Customer Relationship Management
- Consumer Behaviour
SEMESTER II :
- Advanced CRM
- Sales and Distribution Management
- Services Marketing
- CRM in Service Industry
SEMESTER III :
- Business Communication
- B2B Markets and CRM
- Marketing Research
- E-Business
SEMESTER IV :
- Consumer Protection Act, 2019
- Research Methodology
- Project
- Bachelor’s degree holder / Graduate in any discipline from a recognised University.
- International / SAARC Graduate from a recognised / accredited University / Institution.
- Students who have appeared for final year of examination of their bachelor’s degree program and are awaiting results can also apply, subject to successfully completing their bachelor’s degree program / graduation within the time period specified by SCDL.
₹ 50,000/-
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Note – This Information Has Been Taken From the Official Website Of The College.