PG Diploma in Marketing Management

PG Diploma in Marketing Management

About Course

One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge.

One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level.

Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales.

This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language.

Curriculum

Semester-1
Subjects Credits
1 Management Theory and Practice 4
2 Organizational Behavior 4
3 Business Economics 4
4 Corporate Social Responsibility 4
5 Information Systems for Managers 4
6 Business Communication 4

Semester-2
Subjects Credits
1 Marketing Management 4
2 Financial Accounting & Analysis 4
3 Essentials of HRM 4
4 Strategic Management 4
5 Business Statistics 4
6 Business Law 4

Semester-3
Subjects Credits
1 Brand Management 4
2 Consumer Behavior 4
3 Marketing Strategy 4
4 Customer Relationship Management 4
5 Sales Management 4
6 International Marketing 4

Semester-4
Subjects Credits
1 B2B Marketing 4
2 Services Marketing 4
3 Integrated Marketing Communications 4
4 Marketing Research 4
5 Business: Ethics, Governance & Risk 4
6 Project 4

Eligibility

Bachelor’s Degree in any discipline from any recognized University or an equivalent degree recognized by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.

Price

$₹ 76,000

Course Info

Duration: 2 Years


Type: PG


Approved By: UGC/DEB


College: NMIMS Global Access school for continuing education

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