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Post Graduate Diploma - Retail Management

About

PG Diploma in Retail Management SCDL – 

Retail is a major sector of the Indian and Global economy. Retailers today deal with challenges like increased levels of competition, the growth of the internet, new forms of technology, and consumers. As a result, retail organizations require leaders with the necessary skills to address these challenges. PG Diploma in Retail Management from SCDL covers a range of issues like service operations, consumer behavior, sales management, marketing management, and supply chain issues related to the business. With an emphasis on retail management and marketing topics, this program explores key developments and trends in this area.

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Curriculum

SEMESTER I :

  • Principles and Practices of Management
  • Retail Management – I
  • Consumer Behaviour
  • Services Marketing
  • Sales Management

 

SEMESTER II :

  • Marketing Management
  • Retail Management – II
  • Management Information Systems
  • Concepts in Supply Chain Management

SEMESTER III :

  • Brand Management
  • Merchandise Management
  • Customer Relationship Management

SEMESTER IV :

  • Advertising and Public Relations
  • Research Methodology
  • Project
Eligibility
  • Bachelor’s degree holder / Graduate in any discipline from a recognized University.
  • International / SAARC  Graduate from a recognised/accredited University / Institution.
  • Students who have appeared for the final year of examination of their bachelor’s degree program and are awaiting results can also apply, subject to completing their bachelor’s degree program/graduation within the period specified by SCDL.
Fee Structure

₹ 58,000/-  For 2 Years

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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 58,000/-  For 2 Years

Course Info

Duration: 1.5 Years

Type: PG

Approved / Recognized By : AICTE

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