Retail is a major sector of the Indian and Global economy. Retailers today deal with challenges like increased levels of competition, growth of the internet, new forms of technology and consumers. As a result, retail organisations require leaders with the necessary skills to address these challenges. Post Graduate Diploma in Retail Management covers a range of issues like service operations, consumer behaviour, sales management, marketing management and supply chain issues related to the business. With an emphasis on retail management and marketing topics, this program explores key developments and trends in this area.
Post Graduate Diploma - Retail Management
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SEMESTER I :
- Principles and Practices of Management
- Retail Management – I
- Consumer Behaviour
- Services Marketing
- Sales Management
SEMESTER II :
- Marketing Management
- Retail Management – II
- Management Information Systems
- Concepts in Supply Chain Management
SEMESTER III :
- Brand Management
- Merchandise Management
- Customer Relationship Management
SEMESTER IV :
- Advertising and Public Relations
- Research Methodology
- Project
- Bachelor’s degree holder / Graduate in any discipline from a recognised University.
- International / SAARC Graduate from a recognised / accredited University / Institution.
- Students who have appeared for final year of examination of their bachelor’s degree program and are awaiting results can also apply, subject to successfully completing their bachelor’s degree program / graduation within the time period specified by SCDL.
₹ 50,000/-
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Note – This Information Has Been Taken From the Official Website Of The College.