PGDM - Digital Marketing

Semester 1 –

• Management Functions & OB
• Business Communication
• Managerial Economics
• Introduction to IT Systems
• Financial & Management Accounting
• Business Statistics

Semester 2 –

• Operations Management
• Human Resource Management
• Marketing Management
• Economics and Social Environment
• Financial Management
• Research Methodology

Semester 3 –

• DM01 Introduction to digital Marketing
• DM02 Search Engine Marketing
• DM03 Search Engine Optimizations
• DM04 Social Media Marketing
• DM05 Web Analytics

Semester 4 –

• Business Law & Corporate Governance
• International Business
• Entrepreneurial Management
• Enterprise Systems
• Project Work