PGDM - Digital Marketing


AIMA PGDM In Digital Marketing, a two-year, four-module AICTE-approved program, offers traditional and innovative specializations in HR, Marketing, Finance, Operations, IT, International business, Financial Research and valuation modeling, Digital Marketing, Business Analytics, Supply chain management, and public procurement.

Blended program. AIMA-PGDM trains professionals and fresh graduates. To satisfy industry needs, the curriculum includes all management specialties. This program allows pupils balance work and management.

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Semester 1 –

  • Management Functions & OB
  • Business Communication
  • Managerial Economics
  • Introduction to IT Systems
  • Financial & Management Accounting
  • Business Statistics

Semester 2 –

  • Operations Management
  • Human Resource Management
  • Marketing Management
  • Economics and Social Environment
  • Financial Management
  • Research Methodology

Semester 3 –

  • DM01 Introduction to digital Marketing
  • DM02 Search Engine Marketing
  • DM03 Search Engine Optimizations
  • DM04 Social Media Marketing
  • DM05 Web Analytics

Semester 4 –

  • Business Law & Corporate Governance
  • International Business
  • Entrepreneurial Management
  • Enterprise Systems
  • Project Work

Graduation (10+2+3) in any discipline from a recognized University. It is followed by Personal/Telephonic Interview round with AIMA PGDM In Digital Marketing Panel member.

Fee Structure

₹ 63,000/-  For 2 Years

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Note – This Information Has Been Taken From the Official Website Of The College.


₹ 63,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved By: AICTE

College: All India Management Association

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