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PGDM - Marketing Management

About

AIMA PGDM In Marketing Management Course Details. The focus of marketing as a speciality in the management field is on the different industries that fall under the umbrella of marketing as a profession. The student learns about various areas of sales management, selling strategies, consumer behavior, advertising methodology, and promotional approaches for goods and services through academic marketing knowledge in management education. The administration of a company’s product chain and brands is another key component of marketing management.

Marketing management will mostly be concerned with learning about the methods and strategies used in both local and international marketing. For a student specializing in marketing, learning about the logistics of product distribution and its inventory management techniques is crucial. This aids the marketing and sales staff in reaching their objectives.

Due to the effect of evolving technology and heightened rivalry, businesses today are beginning to offer their goods and services via online channels while utilizing digital marketing strategies. Modern marketing management academic specialty includes digital marketing in its curriculum and places a strong focus on students learning these cutting-edge selling methods in order to succeed in their marketing careers.

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Curriculum

Semester 1 –

  • Management Functions & OB
  • Business Communication
  • Managerial Economics
  • Introduction to IT Systems
  • Financial & Management Accounting
  • Business Statistics

Semester 2 –

  • Operations Management
  • Human Resource Management
  • Marketing Management
  • Economics and Social Environment
  • Financial Management
  • Research Methodology

Semester 3 –

  • MM02 Sales & Distribution Management
  • MM03 Advertising & Brand Management
  • MM04 International Marketing Management
  • MM05 Marketing of Services
  • MM07 Consumer Behaviour

Semester 4 –

  • Business Law & Corporate Governance
  • International Business
  • Entrepreneurial Management
  • Strategic Management and Ethics
  • Project Work
Eligibility

Graduation (10+2+3) in any discipline from a recognized University. It is followed by Personal/Telephonic Interview round with AIMA PGDM In Marketing Management Panel member.

Fee Structure

₹ 63,000/-  For 2 Years

Placements
Scholarship
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Related Courses

Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 63,000/-  For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved By: AICTE

College: All India Management Association

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