About Course
PGDM in Media and Advertising distance Programme or Online social media courses Offered by Welingkar
The Indian media and entertainment (M&E) industry is one of the fastest growing industries in the country. Its various segments-film, television, advertising, prints media, music and digital among others-has witnessed tremendous growth in the last few years.
As per a FICCI-KPMG report, The Media and Entertainment industry in India is poised to grow at a CAGR of 13.9 per cent, to grow from INR 1026 billion in 2014 to reach INR 1964 billion by 2019.
In an industry synonymous with creativity and innovation, the bar for business excellence is set high. The Media Industry has gone through a sea of changes since the turn of the century. Be it any work spheres, none of them have been left unaffected.
Welingkar education has leveraged these changes in the past years to train the mind and sharpen the soul of all its management graduates toward creating meaning in the time they have chosen to invest.
The Post Graduate Diploma in Media and Entertainment at the Welingkar Institute of Management & Research has been set part from the fact that curriculum taught to the students has all the required aspects to sustain and thrive as a successful professional in the Dynamic world of Media and Entertainment.
The course has been designed and also delivered with the help of industry stalwarts to provide the students a deeper understanding of the industry eventually providing them their own first hand experiences.
The program is aimed at molding aspiring media and entertainment buffs into media professionals ready to take up any challenge which the industry poses!
Curriculum
101. Marketing Management (Full Course)
102. Advertising Management (Full Course)
103. Consumer Watch (Qualitative Research) (Full Course)
104. Business Communication in Media (Full Course)
105. International Media Evolution (Full Course)
106. Principles of Financial Management (Full Course)
107. PHOTOSHOP & Presentation Skill (Half Course)
108. Yoga ( Half Course)
109. Thinking Tools for Innovation (Full Course)
TRIMESTER 2
201. Cost and Management Accounting (Full Course)
202. Integrated Marketing Communications (Full Course)
203. Communication Theories (Full Course)
204. Consumer Behaviour (Full Course)
205. Media Laws (Full Course)
206. Prespective Management (Full Course)
207. Introduction to Media and Society (Full Course)
208. Quantitative Research (Full Course)
TRIMESTER 3
301. Service Marketing ( Full Course)
302. Creative Writing (Half Course)
303. Business Ethics and Corporate Governance (Full Course)
304. Media Economics (full Course)
305. Social Sciences and Communication (Full Course)
306. Rural Media, Markets & Consumer Behaviour (Full Course)
307. Digital, Social Media Marketing (full Course)
308. Brand management (full Course)
TRIMESTER 4
401. Public Relations and CSR (Full Course)
402. Event Management (Half Course)
403. Movie Marketing (Full Course)
404. Semiotics (Half Course)
405. CRM (Half Course)
406. Copywriting & Visualization (Full Course)
407. Print Media (Half Course)
408. Content (TV, Radio & Journalism) (full Course)
409. Basics of Production (Full Course)
410. Sports management (half Course)
411. Television Distribution & Broadcast (Half Course)
TRIMESTER 5
501. Media Planning & Buying (full Course)
502. Brand Integrations & Product Placements (Half Course)
503. Basics of Media Post Production (VFX, Editing) (Half Course)
504. Media Budgeting & Finance (Full Course)
505. Celebrity management (Half Course)
506. Lifestyle Marketing (Half Course)
507. Campaign Planning (Full Course)
508. Impact of Technology in Media (Full Course)
509. Media Selling and Negotiation (Full Course)
510. Business and Data Analytics (Full Course)
TRIMESTER 6
Academic Research Project
