Distance Post Graduate Diploma in Management - Media and Advertising

Semester 1 —

• Financial Accounting
• Human Resource Management
• Marketing Management
• Managerial Economics
• Organizational Behavior
• Principles of Management

Semester  2 —

• Strategic Management
• Cost Accounting
• Innovation Management
• Elements of Communication and Networking Skills
• Legal Aspects of Business
• Project “We Like”

Semester 3 —

• Marketing Research
• Advertising & Sales Promotion
• Rural Marketing
• Internet Marketing
• Advertising A/c planning

Semester 4 —

• Social media marketing
• Media Planning & Buying
• Business Analytics
• Project Work
• Product: Brand Management