AIMA PGCM Digital Marketing & Strategy, a two-year AICTE-approved program with four modules, offers classic and innovative specializations in HR, Marketing, Finance, Operations, IT, International business, Financial Research and valuation modeling, Digital Marketing, Business Analytics, Supply chain management, and public procurement. The AIMA Post Graduate Certificate in Management (PGCM) in Digital Marketing and Strategy is a cutting-edge program meticulously crafted to meet the demands of the digital age. In today’s fast-paced business landscape, the ability to harness the power of digital marketing and develop strategic approaches is crucial for success. This program equips participants with the knowledge, skills, and strategies needed to thrive in the digital marketing arena.
This comprehensive PGCM program covers a broad range of topics, including digital marketing fundamentals, search engine optimization (SEO), social media marketing, content strategy, data analytics, and e-commerce. The curriculum is designed in collaboration with industry experts, ensuring that students are exposed to the latest trends, tools, and best practices in the field.
Top blended program. AIMA-PGDM develops the skills of working professionals and recent graduates. The program covers all managerial specialties in the most flexible and engaging approach to meet industrial demands. AIMA PGCM Digital Marketing & Strategy curriculum lets students balance job and managerial responsibilities.