Post Graduate Diploma - Marketing Management

The PGDMM Course’s main goal is to familiarize students with the marketing challenges faced by corporate entities in today’s sophisticated and cutthroat marketplace. This course provides a foundational understanding of marketing concepts, theories, and principles. Students will delve into the psychology of consumer decision-making. They will learn to analyze consumer behavior patterns and apply this knowledge to create effective marketing strategies. The training will provide an analytical study of that subset of financial issues that company houses deal with on a daily basis. The class will also prepare the students for a variety of specialized marketing activities.

The emphasis of the marketing management diploma is on deliberate instruction and skill development in contemporary marketing approaches and their implementation in various socioeconomic contexts. The training will assist in fostering individual abilities to comprehend price practices, advertising tactics, and consumer behavior.

At Nalanda Open University, our PGDM in Marketing program is designed to provide flexible and accessible education to suit the needs of working professionals and aspiring marketers. Join us to embark on a journey toward becoming a proficient marketing strategist and leader.